MarketHumo (magazine)
Company Profile

Humo (magazine)

Humo is a popular Dutch-language Belgian weekly radio and television magazine.

History and profile
Humoradio (meaning a portmanteau of 'humor' and 'radio' in English) was first published in 1936 as a Dutch-language counterpart to Le Moustique, now Télémoustique. During World War II between 1940 and 1944, Humoradio was not published. In 1958, when television started to reach a larger audience in the country, the magazine was renamed as Humo. The magazine is published on a weekly basis. Humo also sponsors the Rock Werchter festival since its conception in 1977. In 2003, Mortier retired. Humos home cartoonist is Kamagurka, whose style influenced the overall cult appeal of the magazine. The magazine's mascots, Bert and Cowboy Henk, are creations by him, both featured in weekly comics series. The owner of Humo was Sanoma and was published by Sanoma magazines. In May 2015 the magazine was acquired by De Persgroep. ==Circulation==
Circulation
Since 2002, Humo has had a declining circulation rate. During the period of 2006–2007, the circulation of the magazine was 278,000 copies. The magazine sold 320,000 copies on 23 September 2008 when it offered a free copy of Goddamned Days on a Goddamned Planet, an unpublished new novel of Flemish author Dimitri Verhulst. The magazine had a circulation of 215,409 copies in 2010 and 197,105 copies in 2011. It was 166,732 copies in 2012. ==Past and present contributors to Humo==
Past and present contributors to Humo
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