Humoradio (meaning a portmanteau of 'humor' and 'radio' in English) was first published in 1936 as a Dutch-language counterpart to
Le Moustique, now
Télémoustique. During
World War II between 1940 and 1944,
Humoradio was not published. In 1958, when television started to reach a larger audience in the country, the magazine was renamed as
Humo. The magazine is published on a weekly basis. Humo also sponsors the
Rock Werchter festival since its conception in 1977. In 2003, Mortier retired.
Humos home cartoonist is
Kamagurka, whose style influenced the overall cult appeal of the magazine. The magazine's mascots,
Bert and
Cowboy Henk, are creations by him, both featured in weekly comics series. The owner of
Humo was
Sanoma and was published by Sanoma magazines. In May 2015 the magazine was acquired by
De Persgroep. ==Circulation==