MarketHustlers (film)
Company Profile

Hustlers (film)

Hustlers is a 2019 American crime comedy-drama film written and directed by Lorene Scafaria, based on New York magazine's 2015 article "The Hustlers at Scores" by Jessica Pressler. The film stars Constance Wu, Jennifer Lopez, Julia Stiles, Lili Reinhart and Keke Palmer, along with Lizzo and Cardi B in their first film appearances. It follows a crew of New York City strippers who begin to steal money by drugging stock traders and CEOs who visit their club, then running up their credit cards. Lopez also served as a producer on the film through Nuyorican Productions, alongside Jessica Elbaum, Will Ferrell, and Adam McKay through their Gloria Sanchez banner.

Plot
In 2014, former New York City-based stripper Dorothy is invited for an interview with Elizabeth, a journalist working on a story involving Dorothy's former friend and mentor, Ramona Vega. Seven years prior, Dorothy, known by her stripper name as Destiny, is working at Moves, a strip club, to support her grandmother, but is barely getting by. Mesmerized by Ramona's performance and the tips she earns, Destiny meets her on the roof of the club. Ramona agrees to take Destiny under her wing, and the two form a formidable team. Destiny enjoys newfound wealth and friendship with Ramona. A year later, during the 2008 financial crisis, both women find themselves short of cash. Destiny becomes pregnant. She kicks her boyfriend out of the house shortly after their daughter's birth, and she is unable to find a new job. With no other options, Destiny moves back into her grandmother's place with her daughter. Moves has changed: the crisis has impacted their business, and the club is primarily staffed by immigrant women willing to perform sex acts for money, a line Destiny is unwilling to cross, but she does in a moment of desperation. She reconnects with Ramona, who introduces her to a new scheme. Along with her two protégées, Mercedes and Annabelle, Ramona targets rich men at bars, gets them drunk, and then escorts them to Moves where the girls steal their credit card numbers and charge them to their limit. Destiny joins in, and learns that Ramona uses a mix of ketamine and MDMA to impair judgment and cause memory loss in their targets, a tactic deemed worthwhile since their victims will rarely admit to being robbed by strippers. The scheme works, and the women enjoy their new source of wealth. When some of the targets prove too aggressive for Mercedes and Annabelle to handle, Destiny suggests bringing in other girls, who are carefully trained to avoid drinking or using drugs. Ramona's partnership with Moves makes the credit card fraud lucrative for them. However, cracks start to show in their operation. Other strippers begin to emulate their strategies. Furious, Ramona cuts her business ties with Moves, and the group begins to service clients in hotel rooms or their own homes. Mercedes and Annabelle become increasingly unreliable with this new practice, so Ramona hires women with drug problems and criminal records to replace them, while Destiny balks at bringing in "junkies and criminals". Destiny's fears prove true when a client suffers a near-fatal accident and she must take him to the hospital. Meanwhile, Ramona is busy bailing out a particularly unreliable new hire, Dawn. Destiny returns home to find her grandmother has died. At the funeral, Ramona makes amends and promises to take care of Destiny from now on. Back in 2014, Destiny becomes uncomfortable and stops the interview when Elizabeth insists on talking about Ramona. When Elizabeth returns home, Destiny calls and agrees to finish their conversation, recalling how her friendship with Ramona – and their crime ring – fell apart. Ramona's callousness drives a wedge between the women, and Destiny feels she can no longer justify her crimes. Dawn is picked up by the police and "flips" on her partners, while investigators manage to locate several victims and identify all of the girls. Destiny, Ramona, Annabelle, and Mercedes are arrested, but only Destiny (thinking of her daughter) takes a plea deal. Ramona is sentenced to five years probation, while the others serve short jail sentences before being released on probation. A year later, Elizabeth visits Ramona, who is now working a retail job. Ramona reveals a childhood photo of Destiny that she keeps along with her most valued possessions. The article is published, and Elizabeth encourages Destiny to reach out to Ramona and make amends. ==Cast==
Production
Development In February 2016, it was announced that Jessica Elbaum, Will Ferrell and Adam McKay would produce Hustlers, under their Gloria Sanchez Productions banner. The film was also produced by Elaine Goldsmith-Thomas, and Jennifer Lopez through Nuyorican Productions. In May 2016, Annapurna Pictures was announced to co-produce and finance the film, with the studio's Megan Ellison and Chelsea Barnard serving as executive producers. In October 2018, it was announced Annapurna had dropped the film, with STX Entertainment acquiring distribution rights to the film. Annapurna allegedly dropped the film due to budget concerns. Hustlers was directed by Lorene Scafaria from a screenplay she wrote. After Scorsese and other directors passed on the project, producers ultimately gave Scafaria, who had refused to take on other directorial projects in hopes of directing Hustlers, the green-light to direct. Scafaria convinced the producers to hire her as director with a two-minute sizzle reel she created to demonstrate her concept. Lopez was Scafaria's first choice to play Ramona, stating: "as soon as I was done, I realized, Oh my God, Ramona is Jennifer Lopez [...] It has to be her." Constance Wu joined the cast in October, That same month, Madeline Brewer and Frank Whaley joined the cast of the film. Lizzo joined the cast of the film in April 2019, and Usher joined the cast in May. Scafaria had the idea to cast Cardi B, a former stripper, in the film, prompting Lopez to convince her to join the project. Lopez said: "I know she knew this world better than any of us. I told her she had to do it. And I wasn't going to take no for an answer." According to producer Elaine Goldsmith-Thomas, the production budget for the film was $20.7 million. Cameos by Usher, Lizzo, and Cardi B, were all filmed the same day. Hustlers costume designer, Mitchell Travers, defined the origins of the film's costumes and treatment in an interview with Vanity Fair, stating that "I knew it [had] to absolutely floor the audience, and let them know that this is not going to be like any movie that they've seen before." Travers designed the costumes for Lopez to showcase the strength and muscle tone she amassed during her pre-Hustlers training. Without running afoul of the film's planned R rating, he dreamed up the diamond bodysuit that was essentially connected by three straps. Travers commented: "We did a lot of research and development to find something that could [stretch in every direction during Lopez's dance]. It's performance wear, and really had to work for that sequence. We did a number of fittings on it. It is tailored within an inch of its life, completely custom for her." Music The soundtrack to Hustlers features a list of songs ranging from late 1990s R&B, dance music, indie pop, to classical interludes, including Janet Jackson, Fiona Apple, Britney Spears, Lorde, Scott Walker and Frédéric Chopin. As Scafaria explained: "I thought of [the film] as a musical — the songs themselves were telling a story. Most of the music choices were also written into the script, I had obviously imagined scenes to these songs, and we shot to these songs, but you never know if you're going to get the rights." The film's music supervisor, Jason Markey, got artists from Big Sean to Bob Seger to sign-off permission to include their songs in the Hustlers soundtrack; however, the film deliberately does not feature any songs from the catalogs of Jennifer Lopez, Lizzo, or Cardi B. Markey noted that, "We didn't have a score, either; every song made a statement about the scene." ==Release==
Release
The teaser trailer for Hustlers premiered online on July 17, 2019. The full theatrical trailer premiered online on September 3, 2019. Hustlers held its world premiere at the Toronto International Film Festival on September 7, 2019. It was theatrically released in the United States on September 13, 2019, which was on Reinhart's birthday. The studio spent around $38 million on promotions and advertisement. ==Reception==
Reception
Box office Hustlers grossed $105 million in the United States and Canada, and $52.6 million in other territories, for a worldwide total of $157.6 million. In the United States and Canada, the film was released alongside The Goldfinch, and was projected to gross $25–30 million from 3,250 theaters in its opening weekend. On Metacritic, the film has a weighted average score of 79 out of 100, based on 44 critics, indicating "generally favorable" reviews. Audiences polled by CinemaScore gave the film an average grade of "B−" on an A+ to F scale, and those at PostTrak gave it an average 3.5 out of 5 stars and a 50% "definite recommend". HuffPost, and NPR as one of the best films of 2019. Christy Lemire rated the film 3 stars, describing Hustlers as "Goodfellas in a G-string... Scafaria's film is always a blast to watch, resulting in a surprising level of emotional depth." Lemire also described it as "Lopez's best screen work since her early heyday of Selena and Out of Sight..." and a "...career-best performance." Kate Erbland of IndieWire rated Hustlers an A− and describes the film as "funny, empowering, sexy, emotional, and a bit scary. The Oscar chatter for Lopez's revelatory, nuanced, and emotional turn as a brilliant con artist and better exotic dancer is no joke." Varietys Peter DeBruge writes, "flashy, fleshy and all-around impossible to ignore, Hustlers amounts to nothing less than a cultural moment, inspired by an outrageous New York Magazine profile... adapted by writer-director Scafaria at her most Scorsese, and starring Jennifer Lopez like you've never seen her before." Justin Chang, writing for the Los Angeles Times, describes the film as "brassy and invigorating" stating that "Scafaria's clear-eyed grasp of that distinction that makes Hustlers more than just a girls-gone-wild cautionary tale, a peekaboo parade or a hypocritical amalgam of the two. The movie's empathy for its leads and its wholly justified rage against the architects of financial collapse is held in check by the knowledge that every hustle has its collateral damage." The Guardians Benjamin Lee, rated the film 4 out of 5 stars, stating that "even when films have focused on strippers as something other than window dressing, they've still been written and directed by men and have smoothed over rougher edges, turning them all into titillating one-note archetypes. Instead, Scafaria views the strip club like any other workplace, filled with internal politics and an ever-changing hierarchy of power." Beandrea July of The Hollywood Reporter stated that "Hustlers delivers on its hype while consistently doing the unexpected. Scafaria, whose last pic was the Susan Sarandon vehicle The Meddler (2015), excels at immersing the audience in the world of sex-work in clubs, quietly disabusing us scene by scene of any stereotypes about who these women are." Emily VanDerWerff of Vox writes "as you're distracted by all that razzle-dazzle and the movie's many, many great jokes, Hustlers is quietly composing some deeply profound thoughts about the relationships women build with each other." Brennan Carley of GQ called Hustlers the best movie of 2019 to date, noting: "starting with a bang is one thing, though; maintaining that energy throughout its entire run-time is what makes this strippers-turned-criminals flick such a masterful feat." Rolling Stones film critic Peter Travers was also positive, stating that, "Hustlers doesn't pussyfoot about what goes on in those 'champagne rooms' off stage. The intent is not to exploit but to show how women manage to live and work in a predatory man's world", adding that "in Scafaria's fiercely funny provocation of a film—there's no running from the shadows—it's the women who seize control." ==Accolades==
Accolades
IndieWire's annual TIFF Critics Survey of the 2019 best films and performances at the festival ranked Lopez's performance the best female performance as well as the fourth best performance among movies premiered at TIFF. On Time's annual best performances of the year list, Stephanie Zacharek ranked Lopez as the second-best film performance of 2019. Also, A. O. Scott from The New York Times ranked Lopez as one of the 10 Best Actors of 2019. IndieWire included both Lopez and Wu on its annual ranking of the 20 best film performances by actresses. ==See also==
tickerdossier.comtickerdossier.substack.com