Korean unification Moon has been involved in the campaign for Korean unification for a decade. In 2014, Moon wrote the book
Korean Dream: A Vision for a Unified Korea. The book calls for greater public engagement with the unification issue, especially led by South Korean civil society organizations working in partnership with government. He urged the South Korean government to make unification its national agenda to lead global opinion, especially with heightened interest surrounding the North's increased nuclear threats. Moon's approach to unification appeals to a shared historic, 5,000-year Korean identity, and particularly the ancient Korean ethic named "
Hongik Ingan", which means "to broadly benefit humanity". He states that with Hongik Ingan as the guiding vision, "Unification will set the moral precedent for aligning with our historic heritage and providential destiny... to shine the light of hope opening the path for all people in a world mired in conflict." Moon described his book as shifting the focus from technical questions of process to clarifying the end goal of unification. "I ask what type of new nation should Koreans aspire to establish, and what shared vision and enduring principles should guide them towards it," Moon wrote. An English version with a foreword by
The Heritage Foundation founder
Edwin Feulner was published in December 2016. The book was included in the U.S. Defense Intelligence Agency's 2018 Professional Reading List under the "Global Analysis" category. Moon founded Action for Korea United, an alliance currently consisting of over 800 Korean civic groups, in 2012. In 2015, the coalition launched the One Korea Global Campaign committee to garner global support for Korean Unification through the medium of popular culture, especially K-pop. They have held two 'One K Concerts' towards that aim, in Seoul, Korea, and Manila, Philippines, featuring well-known artists.
New models of development Moon has advocated the need for new development models that bring material prosperity without compromising spiritual and moral traditions, including traditional
family values. He has advocated the Korean development model
Saemaul Undong of the 1970s for encouraging self-reliance and promoting high standards of education to strengthen human capital. He has encouraged Korean industry leaders to invest in development projects in Paraguay, noting the developing nation's potential to become a hub for industrialization, distribution and service fields in South America.
Economic reform Moon has pointed out the weaknesses of the South Korean economy since 2014. He presented a plan for economic reform to S. Korean business and government heads in preparation for peninsular unification. Moon also advocated for economic reform in the Philippines, calling for less government interference in the marketplace, saying the country could play a key role to economically lead
ASEAN and promote peace and stability.
Youth leadership Moon, whose various businesses have benefitted from the
fundraising activities of his father's followers, has spoken at various venues and programs encouraging youth leadership as a significant resource to benefit the greater society by challenging conventional norms with fresh perspectives and passion. ==Ventures==