MarketHyundai Motor Group
Company Profile

Hyundai Motor Group

The Hyundai Motor Group is a South Korean chaebol headquartered in Seoul, South Korea.

History
The group was formed through the purchase of 51% of Kia by Hyundai Motor Company in 1998. As of 2011, Hyundai owns 33.7% of Kia Motors. In June 2021, Hyundai Motor, Hyundai Mobis, Hyundai Glovis, and Hyundai Motor Group Executive Chair Chung Eui-sun collectively purchased an 80% stake in Boston Dynamics, which had been under SoftBank Group's ownership. On May 22, 2022, the Hyundai Motor Group announced the company would invest an additional $5 billion in the United States by the year 2025. The investment would strengthen collaboration with US firms in areas such as urban air mobility, autonomous driving, artificial intelligence, and robotics. The investments were announced during a visit to South Korea by former President Joe Biden. On December 10, 2024, Hyundai allowed customers to buy Hyundai cars on Amazon. They could pick it up at their local Hyundai dealership. == Businesses ==
Businesses
The largest member of the chaebol, Hyundai Motor Company, has a stake in Kia, and they are the largest and second largest car manufacturers in the country respectively. Following several years of rapid growth, the Group sold 8.01 million vehicles in 2015, falling short of its sales target. In 2017 the Group sold 7.25 million vehicles, the lowest in five years at that point. According to the Organisation Internationale des Constructeurs d'Automobiles, it was the world's third-largest vehicle manufacturer by production volume in 2017, behind Japanese Toyota and German Volkswagen Group. In 2023, it maintained its No. 3 position in the global market while widening its gap with the fourth-ranked Renault-Nissan-Mitsubishi Alliance. On 17 June 2024, Hyundai Motor India announced its commencement of an initial public offering (IPO) process to list on the Mumbai-based Bombay Stock Exchange. Hyundai Motor Group announced plans to invest a record $16.7 billion in South Korea in 2024, focusing on green technologies and future mobility, marking its largest annual investment commitment. Hyundai Motor Group Chairman Chung Eui-sun announced that he would invest 31 trillion won in the U.S. over four years, and Trump responded by saying he would exempt the company from tariffs. == Affiliates ==
Affiliates
AutomobileHyundai Motor CompanyKia CorporationGenesis MotorIoniq ManufacturingHyundai SteelHyundai RotemHyundai Translead Auto partsHyundai MobisHyundai IHLHyundai WIA ConstructionHyundai Engineering & ConstructionHyundai Engineering (HEC) FinanceHyundai CapitalHyundai Card OthersBoston DynamicsHyundai AutoEverHyundai GlovisIonna (Joint venture) • Motional • Supernal == Hydrogen ==
Hydrogen
The Hydrogen Wave global online forum was held on 7 September 2021. Hyundai Motor Group set out the vision of the hydrogen business and the substance of hydrogen fuel cells and hydrogen mobility. In addition, the Group has set out Hydrogen Vision 2040. Vision FK, a high-performance hydrogen fuel cell vehicle, was unveiled. Vision FK does not use standard, common vehicle parts and combines the Hydrogen Fuel Cell System and PE System developed under collaboration with Limak. The Hydrogen Fuel Cell System is utilized as a main power source during FK's low speed driving or for the management of battery condition. Two 2 kg hydrogen fuel tanks are located above the rear axle. The 2nd generation fuel cell stacks, with average power of 85 kW to maximum 95 kW, are located above the front axle. The PE System, which consists of two motor drives, a decelerator, inverter, and battery, helps to exercise power during the high speed or dynamic driving. The total output of two motor drives applied to the rear-wheel is over 500 kW. In December 2021, Hyundai suspended development of its Genesis, and possibly its other, hydrogen cars. == Sports marketing ==
Campaign
• 2015 Going Home – Enabling displaced people to virtually visit their hometown by using 3D restoration technology • 2017 Chatty School Bus – School bus for hearing-impaired children applied with sketchbook window technology • 2018 The Quiet taxi – Taxi applied with audio-tactile conversion (ATC) system for hearing-impaired taxi driver • 2020 Little Big e-Motion – Kids mobility featuring emotion recognition technology • 2021 Dear My Hero - Improving sanitation workers' work environment through hydrogen garbage truck == See also ==
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