The album was originally announced on July 5, 2014, with the release of the title track, "I Believe in You", as a free download on Parton's official website. The release stated, "All families who receive the gift of Imagination Library books were also presented with a free download of Parton's song, "I Believe in You", that she wrote for the Imagination Playhouse at Dollywood. Eleven additional songs will soon be made available for purchase, with 100 percent of sales supporting the longevity of the Dollywood Foundation." On October 18, 2016, Parton re-released her children's book,
Coat of Many Colors, based on her hit song of the same name. This new version of the book featured new cover art and illustrations, as well as a free download of the song "Makin' Fun Ain't Funny". This version of the song features different instrumentation than the version featured on the album. On August 15, 2017, Parton formally announced the album's upcoming release at a press conference at her management's Nashville office in front of reporters and their children, saying "I love kids and I am so excited. It just seems like the right time [to release a children's album]. Since I'm getting so old, I'm getting back into my second childhood." She also revealed the album's cover and track listing, as well as singing three songs from the album and reading a story to the children. The album was made available for pre-order on September 15, 2017, along with the release of the album's title track, "I Believe in You". Following the album's release, Parton released animated lyric videos for all thirteen of the album's tracks via her
Vevo channel on November 17, 2017. ==Critical reception==