The music video was directed by
Jamie Thraves. Corinne Bailey Rae had been familiar with Thraves previous music videos, calling them "very real looking, cinematic and quite dark", according to Thraves. She asked for the same concept for her own music video. Jamie Thraves shot the video in
East Dulwich, a southern district of London, England. It begins with Rae awaking somberly in bed while singing the first few lines of the song. She is then shown in front of a mirror dabbing lightly at her cheek with a make-up brush before exiting for a walk outside. The video then cuts to Rae buying groceries, walking through a dimly lit subway, and then up a flight of stairs crowded with people who Rae has to weed through to get to her destination. The sequence of events repeats until the climax of the song where Rae breaks through the crowd of people and instead of awaking again in her bed. She tosses off her jacket and sings in front of moving traffic. Rae then runs into an alley where she stops to catch her breath. After this scene, the cycle of awaking in bed, fixing her make-up, buying groceries and so on, continues for the rest of the video. Director Jamie Thraves said of the video's concept, "When I first heard the song I instantly saw her doing everyday things, shopping in a supermarket, walking through a park etc but always singing in an intimate fashion." He continues to say "We agreed that the song had a sad beginning, a hopeful middle and a sad ending, so that's what we aimed for with the visuals. She saw herself running at some point, so that inspired the running down the alleyway and gave me the idea of her walking in front of traffic. We both saw that moment as a great release in the video." ==Promotion==