Background A music video for "I Luh Ya Papi" was directed by
Jessy Terrero in
Miami,
Florida. On February 12, 2014, Lopez was photographed on a large luxury yacht in Miami filming a music video. Lopez was clothed in a "skin-tight long-sleeve cut-out top" and "white hot pants", while wearing gold sunglasses and sporting a "sleek sectioned ponytail". She was surrounded by shirtless men. The clip for "I Luh Ya Papi" is a comic concept video that "speaks out about men objectifying women in 'every single video'". Speaking of the music video, Lopez stated: "The director came up with the concept to kind of flip the rap video — to make me the rapper and, you know, just turn the tables in that way...instead of having girls in bathing suits, have guys in bathing suits. Instead of having me be the soft girl in the video, be the rapper who's in the mansion and the yacht. It was all meant to be in good fun, but you know, I knew people would get the joke."
Synopsis . The video opens with Lopez and two of her female friends consulting with a record label executive on treatment ideas for her new music video, who suggests that it be filmed in a water park or zoo. Her friends complain about females being objectified in music videos and begin fantasizing a concept video where Lopez objectifies males. Their fantasy video then begins with Lopez in a "morning-after scene", where she walks around a mansion filled with partly naked men ("for no reason"), wearing a tracksuit inspired by her famed 2000
Green Versace jungle dress. Then, Lopez and her friends (clothed in denim shorts) are seen dancing in a driveway, where they later view topless men cleaning cars. In a poolside scene, she and her friends are taking pictures of the men, and are fed by them. Later, Lopez is clothed in an all-white outfit on a yacht, where she and her friends continue objectifying the males. Towards the end of the clip, Lopez, French Montana and her friends all appear singing, rapping and dancing in a studio-lit setting. Lily Rothman of
Time magazine similarly asked, "If she and her girlfriends are upset enough about women being objectified in music videos to make a whole video skewering that tradition, why respond by objectifying other people?." Rothman also noted the two female back-up dancers who act as "decorative objects" for French Montana's appearance in the clip, and wrote: "They don't play characters, they don't really show off any particular dance skills, you can barely see their faces — it's pretty much a textbook case of the "
video vixen" objectification that's derided in the video's intro."
The Huffington Posts Emma Gray commented that, "There is something simply wonderful about seeing a mainstream pop star – one who has been working within the confines of music industry sexism for decades – explicitly call out a gender-based double standard". However, Gray noted the video's "empowering undertones" to fall apart in French Montana's scene: "With the entrance of a powerful male character, the scripts are immediately flipped back to normal." Speaking of the video's theme, Daisy Buchanann of
The Telegraph wrote: "I suspect she's savvy enough to know that full frontal feminism would lead to a commercial disaster, and she knows she can't fix sexism within the industry with one video, but she can start a conversation about it." The video racked up 9.5 million views on Vevo during its first week of release. == Live performances ==