Since its release, "I Want It That Way" has been covered numerous times. In 2010, American band
Steel Panther released a rock cover of the song. After British boy band
One Direction performed a cover of the song in concert in 2013, Backstreet Boys member
Howie Dorough voiced his approval, saying, "It's nice to see groups like that pay homage to us. We definitely paid homage to groups in the earlier days..." The song and the video received many
parodies. American radio personality
Howard Stern parodied the track on his show called "If I Went The Gay Way", which was sung by his band The Losers and peaked at No. 115 on the
Billboard charts. A parody called "Which Backstreet Boy is Gay" became an
internet phenomenon and became
misattributed to parodist
"Weird Al" Yankovic — who actually did parody the song; however, in his actual parody of the song, titled "
eBay" (on the album
Poodle Hat), the narrator tells of his impulsive habits of buying bizarre items on
the online auction site for which the parody is named. The misattributed version "Which Backstreet Boy is Gay" was actually performed by the morning crew at
Portland, Oregon, radio station
KKRZ-FM, known locally as Z100. One of the most famous parodies came from the American
pop punk band
Blink-182, who parody the music video for "I Want It That Way" (as well as
Britney Spears's "
Sometimes" and
Christina Aguilera's "
Genie in a Bottle") in their video for the song "
All the Small Things".
Brazilian comedian
Rafinha Bastos parodied the band as "Backstreet Farmers", sing the song. In 2013, British-Irish boyband
the Wanted parodied the video for their music video for the song "
Walks Like Rihanna." The white outfits in the video are also referenced by the boy band
Big Time Rush in the music video for their single "
Worldwide." The song is featured on the re-release version of
Grand Theft Auto V for
PlayStation 4,
Microsoft Windows and
Xbox One versions released on November 18, 2014, then on
PlayStation 5 and
Xbox Series X/S versions released on March 15, 2022. It can be heard on the in-game radio station Non-Stop-Pop FM. The remix version of the song, entitled
The Jack D. Elliot Remix, was featured on the soundtrack of the 1999 American
romantic comedy Drive Me Crazy, starring
Melissa Joan Hart and
Adrian Grenier. Main characters Shawn and Gus from USA Network's
Psych, played by
James Roday and
Dulé Hill respectively, sing a rendition of the song while trying to block Juliet (
Maggie Lawson) from the spotlight during the end credits of the episode "Forget Me Not". The song was used in the 2015 film
Magic Mike XXL. In 2016,
Brittany Howard, lead singer of
Alabama Shakes, and
Jim James, frontman of
My Morning Jacket, covered the song in a commercial for American fast food chain
Chipotle Mexican Grill. The song was used in the cold open of the
Brooklyn Nine-Nine season 5 episode "
DFW."
Andy Samberg's character has a
police lineup sing the song to help a victim identify a killer. An animated version of the music video featuring the five members as guest stars was also used in the 2002
Arthur special "
Arthur It's Only Rock and Roll." In 2019, the song was featured in a
Doritos commercial during
Super Bowl LIII (promoting its new "Flamin' Hot" flavor), which featured
Chance the Rapper rapping over a remix of the song. The group itself also makes an appearance in the ad. On March 1, 2020, American rapper
Lil Uzi Vert interpolated the song on their single "
That Way" from their second studio album
Eternal Atake. Backstreet Boys member
Nick Carter praised the song on his
Twitter and told Uzi that he wants them to be "featured on our next album". For the 2021 holiday season, the song was used in a
television commercial for the
Samsung Galaxy Z Flip 3, entitled "You Are The Gift." In 2022, the song appeared in and was used as the title for episode 4, season 1, of
HBO's
Tokyo Vice, where several characters discuss what "that" alludes to. The song appears in the 2019
Max Martin jukebox musical
& Juliet. The song appears as the second song of Act 1 and the penultimate song of Act 2. On October 31, 2024, Lake Street Dive did this song for their annual Halloween Cover song. In 2024, water utility Denver Water released a parody version entitled "I Water That Way." In 2025, American
Latin pop artist
Prince Royce released his own cover of the song, which hit #1 on the US
Latin Airplay chart.
2019 version On May 19, 2019, the band re-recorded the song, entitled "I Want It That Way: Reimagined". The song was released on their
YouTube channel and digital streaming platforms in celebration of the song's 20th anniversary.
2025 version On December 15, 2025, the band released a vertical music video as "I Want It That Way (2025 Version)" on their
YouTube channel and digital streaming platforms in celebration of tickets sale to “Into The Millennium HOMECOMING: Live in Germany" residency and upcoming show in October 2026. ==Track listing==