There are two video versions, a 10-minute short film and an edited 4-minute version. It was produced by Anthony and Christopher Donnelly of Mancunian
Gio-Goi fame and Mike Moran from Mojofuel. The video was directed by Colin O'Toole, cast by Graeme Brown, and stars British actor
Stephen Graham,
Warren Brown, Aston Kelly (Graham's brother), Greg Costello, and
Coronation Street actress
Emma Edmondson. It was filmed in
Manchester and features Graham's character talking to two young men (Brown & Kelly) about life and
rave culture. The young men then proceed to find a suitable venue for what is later revealed to be an
illegal rave with Deadmau5 performing as the
DJ. The video features a
raver (Costello) wearing a
Kaskade t-shirt, and Deadmau5 wearing a YourOwnClothing t-shirt. At the end of the video, the Deadmau5 song "Brazil (2nd edit)" is
mixed in as an
outro. Graham was almost arrested after police mistook the video for a genuine illegal rave. The video also ends with a "to be continued" title card but no video appears to have been designated as the plot continuation. The audio-only version upload on September 19, 2008, onto the
Ultra Music YouTube channel has been played 84.2 million times as of June 2024. == Appearances ==