The xx announced in May 2014 that they were working on their third studio album with producer
Rodaidh McDonald at Marfa Recording Co., a recording studio in
Marfa, Texas. According to
Mixmag journalist Stephen Worthy, a "watershed" moment had occurred immediately before recording commenced when during a series of New York concerts, the trio—
Romy Madley Croft,
Oliver Sim, and
Jamie Smith—"barely made eye contact with their audience. It was their way of saying goodbye to the old xx". While working on
I See You, Croft enrolled in a songwriting course in California, Sim modelled for
Christian Dior SE, and Smith released a solo album, 2015's
In Colour. Smith, the xx's producer and multi-instrumentalist, stated that
In Colour "definitely informed what we're doing" for
I See You, while the band said the record would have a "completely different concept" from their first two albums. They also said the album would sound "more outward-looking, open and expansive".
I See You was described by AnyDecentMusic? as an album of
indie rock and
dream pop music, According to
Pitchforks November 2016 update on the album,
I See You was ultimately recorded between March 2014 and August 2016 at studios in Marfa,
New York City,
Los Angeles,
London, and
Reykjavík. == Marketing and sales ==