charter, with the '1%' patch on the gates The Hells Angels' official website attributes the official "death's head" insignia design to Frank Sadilek, past president of the San Francisco charter. The colors and shape of the early-style jacket emblem (before 1953) were copied from the insignias of the
85th Fighter Squadron and the
552nd Medium Bomber Squadron. The official colors of the Hells Angels are red lettering displayed on a white background—hence the club's nickname "The Red and White". The patches are worn on leather or denim jackets and vests. Red and white are also used to display the number 81 on many patches, as in "Support 81", "Route 81". The 8 and 1 stand for the respective positions in the alphabet of
H and
A. Friends and supporters of the club use these in deference to club rules, which purport to restrict the wearing of Hells Angels imagery to club members. The diamond-shaped
one-percenter patch is also used, displaying "1%" in red on a white background with a red
merrowed border. The term "one-percenter" is said to be a response to the
American Motorcyclist Association (AMA) comment on the
Hollister incident to the effect that 99% of motorcyclists were law-abiding citizens and 1% were outlaws. The AMA has no record of such a statement and calls this story apocryphal. Most members wear a rectangular patch (again, white background with red letters and a red merrowed border) identifying their respective charter locations. Another similarly designed patch reads "Hells Angels". When applicable, members of the club wear a patch denoting their position or rank within the organization. The patch is rectangular and, like those described above, displays a white background with red letters and a red merrowed border. Some examples of the titles used are President, Vice President, Secretary, Treasurer, and
Sergeant at Arms. This patch is usually worn above the charter location patch. Some members also wear an "AFFA" patch, which stands for "Angels Forever; Forever Angels", referring to their lifelong membership in the club (i.e., "once a member, always a member"). An additional patch worn by select club members consists of two Nazi-style SS lightning bolts below the words "Filthy Few". Some law enforcement officials claim that the "Filthy Few" patch is awarded only to those who have committed or are prepared to commit murder on the club's behalf. Hells Angels have denied this interpretation, however, comparing it instead to a
merit badge awarded to those who are "the first to arrive at a party and the last to leave". According to reports from law enforcement and prosecutors, another patch similar to the "Filthy Few" patch is the "Dequiallo" patch. "Dequiallo" is a reference to
El Degüello, a
bugle call played by the regimental band of
Antonio López de Santa Anna's army at the
Battle of the Alamo. There is no common convention as to where the patches are placed on members' jackets/vests. "Angels Forever, Forever Angels" is also the club's traditional
motto. Other Hells Angels slogans include "When we do right, nobody remembers. When we do wrong, nobody forgets"; "Three can keep a secret if two are dead"; and "When in doubt, knock 'em out", which was coined by New York City charter member Vincent "Big Vinny" Girolamo.
Intellectual property rights The Hells Angels
incorporated in 1966, trademarking the club's name and insignia. The suit was
settled out of court. According to
The Globe and Mail, the Hells Angels considered seeking an injunction to block the
Canadian Broadcasting Corporation from broadcasting the miniseries
The Last Chapter, because of how closely the biker gang at the center of the series resembled the Hells Angels. The suit was eventually voluntarily dismissed after the Angels received assurances from Disney that the references would not appear in the film. On October 7, 2009, Fritz Clapp, attorney at law for the HAMC, contacted online games community FOCO, demanding the removal of all membership marks and club trademarks from the Los Santos Roleplay Forum, a messageboard for the San Andreas Multiplayer modification for
Grand Theft Auto: San Andreas. While members of the community were skeptical at first, Clapp posted a tweet confirming his identity. In October 2010, the Hells Angels filed a lawsuit against
Alexander McQueen for "misusing its trademark winged death heads symbol" in several items from its Autumn/Winter 2010 collection. The lawsuit also aimed at
Saks Fifth Avenue and
Zappos.com, which stock the jacquard box dress and knuckle duster ring that bear the symbol, which has been used since at least 1948 and is protected by the U.S. Patent and Trademark Office. A handbag and scarf were also named in the lawsuit. The lawyer representing Hells Angels claimed: "This isn't just about money, it's about membership. If you've got one of these rings on, a member might get really upset that you're an impostor." Saks refused to comment, Zappos had no immediate comment and the company's parent company, PPR, could not be reached for comment. The company settled the case with the Hells Angels after agreeing to remove all of the merchandise featuring the logo from sale on their website, stores and concessions and recalling any goods that had already been sold and destroying them. In fall 2012 in the
United States District Court for the Eastern District of California, Hells Angels sued
Toys "R" Us for
trademark infringement,
unfair competition, and
dilution in relation to the sale of yo-yos manufactured by Yomega Corporation, a co-defendant, which allegedly bear the "Death Head" logo. In its complaint, Hells Angels asserted that the mark on the yo-yos would likely lead people to mistakenly believe that the toys originate with Hells Angels. Yomega filed counterclaims against Hells Angels for cancellation of the "Death Head" registrations on grounds of alleged fraud in the procurement of the registrations. The case settled and the lawsuit was dismissed with prejudice. , the Hells Angels sells its branded merchandise at a retail store in Toronto, Ontario. In 2019, the Hells Angels sued
Redbubble in the
Federal Court of Australia for infringing on its trademark, launching another suit in 2021 after providing evidence that Redbubble had continued to breach the trademark. The 2019 case concluded with the Hells Angels being awarded $5,000 in damages. In July 2022, in the second ruling against Redbubble, the company was ordered to pay the club more than $78,000. ==Membership==