"I Write Sins Not Tragedies" is Panic! at the Disco's first single to have a music video, and the video was published on Fueled by Ramen's
YouTube channel on July 18, 2006. ("
The Only Difference Between Martyrdom and Suicide Is Press Coverage" was the first single, but no video was filmed.) The video for the song takes place at a strange, circus-themed wedding played by the
Lucent Dossier Vaudeville Cirque. The video starts as the bride, played by Jessica Preston Gatena, and groom, Daniel Isaac McGuffey, are about to be married. Her family dress and behave formally, but they are revealed later to have fallen asleep and have eyes painted on their eyelids. The groom's family are lower-class entertainers and carnival folk, who interrupt the wedding. The ringmaster, played by vocalist
Brendon Urie, acts as narrator and disrupts the events. After an argument between the two families, the bride runs out and is followed by one of her guests. The ringmaster drags the groom outside by his tie, where his fiancée is kissing the guest who followed her out of the church. The groom straightens up, looking shocked, and Urie and the groom bow to the camera. The ringmaster is revealed to be the groom's alter ego. The music video, filmed by director
Shane Drake, won the award for
Video of the Year during the
2006 MTV Video Music Awards. This marked the first occasion since the 1989 VMAs that the winner of Video of the Year did not win in any other categories. The video was also ranked No. 7 on
VH1's list of the Top 100 Videos of 2006. The video was shot in December 2005. According to vocalist
Brendon Urie, he and guitarist
Ryan Ross suffered from the flu while filming the video clip. In August 2011, the video won Best VMA-Winning Video of All Time, in a worldwide poll on
MTV's website. == Credits and personnel ==