(pictured in 1969) was one of the presenters of the contest. The Eurovision Song Contest 1990 was produced by the Yugoslav public broadcaster (RTV Zagreb) on behalf of (JRT). Goran Radman served as executive producer,
Nenad Puhovski served as director, Zvjezdana Kvočić served as designer, Seadeta Midžić served as musical director, and
Igor Kuljerić served as conductor leading an assembled orchestra, with assistance from . Over 400 journalists covered the event. The overall costs to organise the contest was about 6 million
Yugoslav dinars. Following the confirmation of the twenty-two competing countries, the draw to determine the running order of the contest was held on 10 November 1989. Rehearsals for the participating artists began on 30 April 1990. Two technical rehearsals were conducted for each participating delegation in the week approaching the contest, with countries rehearsing in the order in which they would perform. The first rehearsals, comprising 15 minutes for stage set-up and 35 minutes for performances, were held on 30 April and 1 May. Following these rehearsals each delegation was provided an opportunity to watch back recordings of its entrant's performances and engage in a press conference. Each country's second rehearsals were held on 2 and 3 May and lasted 35 minutes total, followed by another viewing session and press conference. Three dress rehearsals were held with all artists, two held in the afternoon and evening of 4 May and one final rehearsal in the afternoon of 5 May. An audience was present during the two dress rehearsals held on 4 May; the final dress rehearsal on 5 May was also recorded for use as a production standby for use should broadcast of the live event became impossible. During the week of rehearsals, problems arose regarding the choice of presenters for the event.
Oliver Mlakar and
Helga Vlahović had been selected to host the contest, officially announced publicly in March 1990, however a second couple,
Rene Medvešek and , had also been chosen as a reserve hosting pair. No agreement on which duo would host the contest had been settled going into the rehearsal week however, and
screen tests of the voting sequence with the contest's executive supervisor Frank Naef were scheduled to determine which of the pairings would get the job. The ages of Mlakar and Vlahović, respectively 54 and 45 years old at the time, had also resulted in criticism from press outlets ahead of the contest. For the first time in its history the contest featured an official
mascot, "Eurocat", an animated
anthropomorphic cat created by the
Croatian illustrator
Joško Marušić. Eurocat featured within the video postcards which served as an introduction to each country's entry, as well as providing an opportunity for transition between entries and allow stage crew to make changes on stage. The postcards for the 1990 contest centered around the theme of
tourism, in conjunction with 1990 being the
European Year of Tourism; each participating delegation commissioned its own postcard to highlight their country as a tourist destination, with Eurocat introducing these clips while highlighting cultural
stereotypes associated with the competing countries. With the advent of
music videos during the 1980s, the television production of the contest also adapted to new aesthetics as it entered the 1990s; in contrast to previous editions, the 1990 contest saw an increased use of dynamic camera direction, with footage captured from cameras moving to and around the stage during the performances and showing angles that could not be seen by spectators in the auditorium. This change in the visual aesthetics was part of a transition which made elaborately staged performances possible, bearing similarities to music videos and which went on to develop throughout the 1990s and into editions of the contest held during the twenty-first century. == Format ==