Internal selection RÚV internally selected its entry for the Eurovision Song Contest 1999. On 11 January 1999,
Selma Björnsdóttir was announced as the Icelandic representative. It was also announced that her song would be written in cooperation with Þorvaldur Bjarni Þorvaldsson. Þorvaldsson composed several entries, which were submitted to Selma who selected "All Out of Luck" as the song she would perform. Lyrics of the song were written by Sveinbjörn I. Baldvinsson and Selma herself, and was presented to the public along with the release of the official music video, directed by
Óskar Jónasson, on 9 April 1999 during the television programme , hosted by Eva María Jónsdóttir and
Hjálmar Hjálmarsson. "All Out of Luck" was the first Icelandic Eurovision entry to be performed in English and also the first Icelandic entry to be in another language than Icelandic. Selma explained that the decision not to sing in Icelandic, which was met with criticism from the public, was made "to ensure that those who come from nations who speak less well known languages have the same chance as those who speak English". == At Eurovision ==