IceRocket was generally for blog searches but expanded into searching the popular social networking websites
Twitter and
Facebook as well as allowing searching of news and the
World Wide Web. IceRocket's Big Buzz feature allows users to search Blogs, Tweets, news, images etc. all from one page. The IceRocket site was a free resource for people looking to monitor their brand, it was ad supported. IceRocket had an API that it licenses to social media monitoring firms as well as PR agencies. ==Closure==