MarketIcon Park
Company Profile

Icon Park

Icon Park, originally named I-Drive 360 until 2018, is an entertainment complex in Orlando, Florida, that has been operating since 2015. The complex is on 20 acres (8 ha) and has nine featured attractions, including a 400-foot (120 m) observation wheel, a slingshot ride, a Madame Tussaud's Wax Museum, and a Sea Life aquarium. The park also has various restaurants, shops, bars, and kiosk vendors.

Attractions
Rides and activities In addition to rides, the park features a museum, aquarium, arcade, a "7D" theater and a museum of illusions. • Orlando Eye (the original name, although also previously operated under other names including the Wheel at Icon Park from 2019 to 2024), a Ferris wheel standing tall (owned by Merlin Entertainments since March 2024) • Carousel on the Promenade • Madame Tussaud's Wax Museum Orlando (owned by Merlin Entertainments) • Orlando Slingshot – the tallest slingshot ride in the world, standing at tall, it vertically catapults two riders to a height up to in an open tubular steel cage using elastic ropes (owned by the Slingshot Group) • Sea Life Aquarium Orlando (not to be confused with SeaWorld Orlando) • Museum of Illusions Orlando • In The Game / 7D Motion Theater • Pearl Express Train, a locomotive ride around the Icon Park Promenade The Orlando Starflyer, a swing ride, is located near Icon Park on the same road and is operated by the same Slingshot Group of companies that operates the Orlando Slingshot attraction. However, the Starflyer is not listed as an Icon Park feature attraction and has a separate website and street address. Shopping The park features more than 40 specialty retail kiosks around the Icon Park, as well as an original shop featuring park merchandise. • Build-A-Bear Workshop • The Sugar Factory • The Wheelhouse Gift Shop • Calenoi Sunglasses • Icon Park Gifts • Breathe: A Modern Wellness Bar • CXI Currency Exchange • Starbucks • Sugar Factory • Uncle Julio's Mexican • iCafe de Paris • Icon Park Sky Bar, Lawn Bar, Wheelhouse Bar • Brother Jimmy's BBQ Former attractions • The Orlando Free Fall (2021–2022): a drop tower – closed and dismantled after a fatal accident in 2022. • Arcade City Orlando: an arcade closed in March 2021 after being replaced by the new In the Game arcade in the Icon Park Wheelhouse. == Operations ==
Operations
) at night Icon Park began operating in 2015. Tickets for the individual attractions can be purchased separately or in discounted combinations. In 2023, Icon Park began offering a "Play Pass" package that included admission to seven main attractions, an add-on game experience for the Wheel ride, credits for two game areas, and discounts for shopping, restaurants and bars. However, as of March 2024, the Play Pass package was not offered on the park website. On March 24, 2022, 14-year-old Tyre Sampson of St. Louis, Missouri, fell to his death from the Orlando Free Fall ride. Owned and operated by The Slingshot Group, the attraction opened as the tallest free-standing drop tower, and operated for less than 3 months prior to the accident. The ride was immediately closed. Through an investigation and report provided by Quest Engineering and Failure Analysis, Inc., it was discovered that the restraint proximity sensors of the seat Sampson was in had been manually adjusted after they had been initially secured in place by the ride manufacturer. The manual adjustments had been made to accommodate larger riders. Sampson exceeded the weight limit for the ride that was prescribed by its manufacturer. On October 6, 2022, Icon Park confirmed the permanent closure of the ride, In the wake of the accident, Florida governor Ron DeSantis signed the Tyre Sampson Act into law to improve rider safety. On December 31, 2022, the Wheel malfunctioned again and suffered from a power failure around 6:20 p.m. Orange County fire crews had to rescue more than 60 people from the ride. Despite reports of sparks, flames and some smoke, no injuries were reported. The ride remained closed until February 10, 2023. == References ==
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