The two main components of iconic memory are
visible persistence and
informational persistence. The first is a relatively brief (150 ms) pre-categorical visual representation of the physical image created by the sensory system. This would be the "snapshot" of what the individual is looking at and perceiving. The second component is a longer-lasting memory store which represents a coded version of the visual image into post-categorical information. This would be the "raw data" that is taken in and processed by the brain. A third component may also be considered which is
neural persistence: the physical activity and recordings of the
visual system. Neural persistence is generally represented by neuroscientific techniques such as
EEG and
fMRI.
Visible persistence Visible persistence is the phenomenal impression that a visual image remains present after its physical offset. This can be considered a by-product of neural persistence. Visible persistence is more sensitive to the physical parameters of the stimulus than informational persistence which is reflected in its two key properties.: • The duration of visible persistence is inversely related to stimulus duration. This means that the longer the physical stimulus is presented for, the faster the visual image decays in memory. • The duration of visible persistence is inversely related to stimulus
luminance. When the luminance, or brightness of a stimulus is increased, the duration of visible persistence decreases. Due to the involvement of the neural system, visible persistence is highly dependent on the physiology of the photoreceptors and activation of different cell types in the
visual cortex. This visible representation is subject to masking effects whereby the presentation of interfering stimulus during, or immediately after stimulus offset interferes with one's ability to remember the stimulus. Different techniques have been used to attempt to identify the duration of visible persistence. The
Duration of Stimulus Technique is one in which a probe stimulus (auditory "click") is presented simultaneously with the onset, and on a separate trial, with the offset of a visual display. The difference represents the duration of the visible store which was found to be approximately 100-200 ms. In the first paradigm, an image is presented discontinuously with blank periods in between presentations. If the duration is short enough, the participant will perceive a continuous image. Similarly, the Moving Slit Technique is also based on the participant observing a continuous image. Only instead of flashing the entire stimulus on and off, only a very narrow portion or "slit" of the image is displayed. When the slit is oscillated at the correct speed, a complete image is viewed.
Neural basis Underlying visible persistence is neural persistence of the visual sensory pathway. A prolonged visual representation begins with activation of photoreceptors in the
retina. Although activation in both
rods and
cones has been found to persist beyond the physical offset of a stimulus, the rod system persists longer than cones. Other cells involved in a sustained visible image include M and P
retinal ganglion cells. M cells (transient cells), are active only during stimulus onset and stimulus offset. P cells (sustained cells), show continuous activity during stimulus onset, duration, and offset. Cortical persistence of the visual image has been found in the primary visual cortex (V1) in the
occipital lobe which is responsible for processing visual information.
Informational persistence Information persistence represents the
information about a stimulus that persists after its physical offset. It is
visual in nature, but not
visible. Sperling's experiments were a test of informational persistence. The non-visual components represented by informational persistence include the abstract characteristics of the image, as well as its spatial location. Due to the nature of informational persistence, unlike visible persistence, it is immune to masking effects. == Role ==