MarketIdiopathic craniofacial erythema
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Idiopathic craniofacial erythema

Idiopathic craniofacial erythema is a medical condition characterized by uncontrollable and frequently unprovoked facial blushing.

In popular culture
• In Grey's Anatomy Season 2, Episode 3, a patient is diagnosed with idiopathic craniofacial erythema. • The female protagonist in the South Korean drama Heart to Heart suffers from uncontrollable blushing, that leaves her sociophobic. ==Treatment==
Treatment
A number of treatments are available. Options for conservative treatment for chronic blushing include oral medications and behavioral therapy. Several types of medications are used as treatment for idiopathic craniofacial erythema. Anxiolytics, such as diazepam, are used for anxiety; beta-blockers, which blunt the body's reaction to stress; or anticholinergic drugs, such as glycopyrronium, oxybutynin, or propanthelin. The most successful non-invasive procedure is cognitive behavioural therapy (CBT), which attempts to alleviate the anxiety felt by sufferers. In extreme cases a surgical procedure known as endoscopic transthoracic sympathicotomy (ETS) is available. Pioneered by surgeons in Sweden, this procedure has recently become increasingly controversial due to its many potential adverse effects. Patients who have undergone the procedure frequently complain of compensatory sweating and fatigue, with around 5% reconsidering getting the treatment. ETS is now normally only considered in extreme cases where other treatments have been ineffective. ==External links==
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