MarketIdology
Company Profile

Idology

Idology is a South Korean music webzine specializing in idol criticism, founded by music expert Mimyo in 2014, and consists of about 10 writers. Mimyo, whose Korean name translates to "Subtlety", serves as the webzine's editor-in-chief. In October 2015, the average number of daily visitors was 18,000 to 25,000.

Background
Idology opened in March 2014 by music expert and musician Mimyo (미묘; Subtlety), who is considered one of "the most authoritative among domestic idol experts". He received a Ph.D. in musicology from Paris 8 University Vincennes-Saint-Denis and began writing about pop culture. The website's writers, some of whom are musicians, publish articles about various topics. ==References==
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