Makers of robots and AI consider it critical to the success of their products that users experience the illusion that the robot is a person. This principle is known as anthropomorphism by design. This illusion is termed
anthropomorphism, the cognition that an entity possesses human characteristics, and applies to anything, such as pets and fictional characters, that a human may regard as a real person to some degree. Anthropomorphism by design may be criticized because of its intrinsic and intentional use of deception. Counter to this concept, researchers in the 1990s conducted experiments to show that much of what looks like anthropomorphism in human-computer interaction is not anthropomorphism but mindless social activity stemming from "overlearned social scripts" such as saying "please" and "thank you". Their research and perspective is referred to as the
Computers are social actors paradigm (CASA). == Modern AI and the amplification of the illusion ==