The Image Channel is a private television channel in Nepal. It is owned by Image Group of Companies, which also runs FM station and is located in Lazimpat, Kathmandu. It produces several kinds of news programs, talk shows, entertainment shows, tele serials, etc. Image Channel went on air with a 1+1⁄2-hour block through Nepal Television on 25 January 1997. Its initial programs were focused on pop music, women, celebrity and fashion. Programs such as Image Pop, Button & Trades, AM Guest and Srijana ko Sansar gained popularity among the audiences.