Development In the beginning of autumn 2008, Nightwish frontman
Tuomas Holopainen first introduced the idea for the film to fellow band members and to
film director Stobe Harju with whom the band had worked on the
music video for "
The Islander". Harju immediately liked the concept. Holopainen's original idea was to shoot a music video for each of the thirteen songs of the album, but Harju suggested they should also include
dialogue. Both started
pre-production on
Imaginaerum and Harju wrote a 70-page first draft of the screenplay based on Holopainen's original ideas. It was decided that instead of a collection of separate music videos they should create a full movie with a bigger story. The film was developed simultaneously with the album. On the story, Holopainen commented: "I wanted to convey a positive message and a sense of
carpe diem. The movie is about the joy of being alive and the beauty of the world." For the visuals of the film, he cited the works of
Tim Burton,
Neil Gaiman and
Salvador Dalí as inspirations. Harju described the
musical style of
Imaginaerum as "a cross between
Moulin Rouge! and
Pink Floyd's
The Wall". The film will heavily feature
CGI and other special effects. Nightwish members appear both as themselves playing some of the songs and in small supporting roles featuring dialogue. Holopainen appears as "a gray and wrinkled 50-year-old". Harju wanted the audience "to feel the presence of Nightwish" and designed the names of the characters the band members are playing to resemble their own names:
Anette Olzon plays Ann,
Tuomas Holopainen plays Tom,
Marko Hietala plays Marcus, Emppu Vuorinen plays Emil and
Jukka Nevalainen plays Jack. Some of the music in the movie will be slightly different from that of the album and there will be also a
score written by Petri Alanko, who composed the
video game Alan Wake for which Harju directed the
cutscenes. According to Holopainen the running time of the film will be "around 80 minutes". At the end of May 2011 final changes were made to the screenplay and part of the
post-production was started before the actual shooting. It was revealed that there is an animated character who "will surely be remembered by many a Nightwish fan". A blog update on Nightwish's site stated that "
Imaginaerum will in no way be a children’s movie but a dark and foreboding fantasy; a dream world that lacks no surprises." The film was first announced publicly on February 10, 2011, on the official site of Nightwish. A teaser poster by Janne "Toxic Angel" Pitkänen was released and a trailer is expected to be released before the end of 2011.
Casting was completed in August 2011. Shooting was completed in 18 days between September and October 2011, mostly in
Montreal,
Quebec, Canada due to the incentives the country offers to foreign movie productions.
Bassist Marko Hietala revealed that all scenes featuring Nightwish have already been completed as of September 23, 2011. On October 11, 2011, the cast was announced on the official website, including Francis X. McCarthy,
Quinn Lord,
Marianne Farley, Joanna Noyes,
Ilkka Villi, Keyanna Fielding,
Ron Lea, Victoria Jung, Hélène Robitaille, and Stephane Demers. A teaser trailer of the film was uploaded to Nightwish's YouTube channel on April 24, 2012, while a full theatrical trailer of the film was released on 16 October 2012. The world premiere of the film was on 10 November 2012 at the
Hartwall Arena in
Helsinki. ==Reception==