Box office Imaginary has grossed $28 million in the United States and Canada and $15.7 million in other territories, for a worldwide total of $43.7 million. The film made $3.6 million on its first day, including $725,000 from Thursday night previews. It went on to debut to $9.9 million, finishing fifth at the box office. The film made $5.6 million in its second weekend, finishing in fourth.
Critical response Audiences surveyed by
CinemaScore gave the film an average grade of "C+" on an A+ to F scale, while those polled by
PostTrak gave it an 57% overall positive score.
Frank Scheck of
The Hollywood Reporter praised Wise's and the younger's cast performances, but wrote "
Imaginary, which starts out as a relatively low-key suspenser with intriguing psychological depth, eventually succumbs to the inanities plaguing so many recent horror efforts (like the killer pool in the same company's
Night Swim)". Wilson Chapman of
IndieWire gave the film a grade of "C", writing "Even at its most entertaining,
Imaginary has about as much staying power as the figments of imagination that give it its name. Just like your childhood imaginary friend, you'll probably forget about it pretty quickly". Robert Abele writing for the
Los Angeles Times criticized director Wadlow with being "terrible with actors", saying that he "can even make a motionless plush animal seem poorly directed". He wrote, "
Imaginary skips the directive to entertain, coming off as stiff, pedestrian and dreary as a March space-filler can get". ==References==