Shannon Appelcine explained, "TSR tried to horn in on the British magazine market in 1983 with
Imagine magazine, but they folded it just two years later. Gary Gygax would much later claim that
Imagine had usually been operated at a loss and was kept around mainly for its useful marketing of TSR's lines.
White Dwarf lead in Britain was pretty much unassailable."
Imagine was published monthly between April 1983 and October 1985. The print run lasted for 31 issues (30 issues and one special edition) before its cancellation. Don Turnbull was cited as publisher and
Paul Cockburn as assistant editor for the majority of the life of the publication.
Neil Gaiman wrote film reviews for several issues of
Imagine in the early part of his career, taking over from
Colin Greenland, and had his first short story "Featherquest" published here in May 1984. Gaiman's "How to Sell the Ponti Bridge", reprinted for the first time in
M is for Magic was also first published in
Imagine in March 1985. ==Legacy==