Critical response Critics responded positively to
Imsai Arasan 23rd Pulikesi, noting the quality of its story, Vadivelu's performance, its highlighting of contemporary political and social concerns, and the film's art direction, cinematography, and music. Film historian Sundararaj Theodore Baskaran described
Imsai Arasan 23rd Pulikecei as "a parody with healthy concerns".
Ananda Vikatan, in its original review of the film dated 23 July 2006, lauded Vadivelu's performance. S. Sudha of Rediff.com said that Vadivelu was the strength of the film. She credited the film's art direction and cinematography as one of its major highlights. According to Theodore Baskaran, Arthur A. Wilson's cinematography "creates a series of arresting images" which helps facilitate the directorial narrative. Lajjavathi of
Kalki praised the acting of Vadivelu, the film's humour, Sabesh-Murali's background score and Krishnamoorthy's art direction and concluded saying amidst gangster and affair based films, a Tamil film to be watched with family and children itself is a historical achievement.
Cinesouth wrote "At a time when film subjects centre on lust and gangsterism, director Shankar deserves credit for having the guts to produce a historical film that one can watch with the family". Malini Mannath of
Chennai Online wrote "'Imsai Arasan..' is no doubt a fairly neatly packaged wholesome family entertainer, a laudable experiment. But those who go with the expectation of watching a hilarious comic caper, a joke-a-minute laugh riot, what with Vadivelu donning two roles, would find it a bit of a lag and a bit of a disappointment... For there's not much of laughs here".
Box office Imsai Arasan 23rd Pulikecei was a box office success. The film opened to full houses in theatres across
Chennai,
Coimbatore and
Madurai. At the Mayajaal Multiplex centre in Chennai, the film grossed 301,000 in its first week and a total of 427,000 by the end of the second week of its theatrical run. Tickets were sold in black at the Devi Cineplex in Chennai for 150 against the original theatre price of 50. The film completed a theatrical run of 100 days at the box office. The film's 100th day celebration function was held on 14 October 2006 at the Kalaivanar Arangam located in the
Chepauk district of Chennai. Rajinikanth,
Vijay, Vivek,
Sathyaraj,
Prabhu Ganesan, Abirami Ramanathan and directors
Lingusamy and
Balaji Sakthivel attended the function. Rajinikanth presented Vadivelu with a trophy for his performance in the film. Technicians who were involved with the film were also honoured. According to an analysis in 2007 by T. V. Mahalingam of
Business Today, the film earned a worldwide box office collection of 150 million.
Accolades The film won two Tamil Nadu State Film Awards. Vadivelu won the
Best Comedian award while P. Krishnamoorthy won the
Best Art Director award. Vadivelu also won the
Filmfare Award for Best Comedian for his performance in the film. == Legacy ==