AllMusic reviewer Andy Kellman found that "the material on
In It to Win It mostly sticks to an "If it ain't broke, don't fix it" approach that has brought the singer commercial and Grammy-nominated success for well over a decade. Wilson continues to offer traditional, uplifting R&B that sounds modern and mature without pandering to younger or older audiences. He simply stocks the album with affectionate, gracious love songs and breaks them up with the occasional upbeat funk track or contemporary gospel number – nothing fancy." == Commercial performance ==