Association football Infront has supported the FIFA World Cup since 2002. It provides advisory support for South and Southeastern Asian media rights and manages the host broadcast production. Infront also works with the
German Football Association (DFB), Italy's
Lega Serie A, the Premier League, Ligue 1, Bundesliga, Scottish Professional Football League and La Liga through its fully-owned subsidiary HBS. Infront's HBS subsidiary was awarded the Judge's award at the 2010 International Broadcasting Convention for its work helping FIFA broadcast the World Cup in stereoscopic 3D.
Olympic Games The International Olympic Committee (IOC) awarded the broadcast rights in Sub-Saharan Africa to Infront for the
2014 Olympic Winter Games in Sochi, Russia, the
2016 Olympic Games in Rio de Janeiro, Brazil and the
2nd Summer Youth Olympic Games in 2014 in Nanjing, China. In 2019 this was extended to include the
Olympic Games Tokyo 2020, the
Olympic Winter Games Beijing 2022 and the
Olympic Games Paris 2024, as well as the
Youth Olympic Games Lausanne 2020 and
Dakar 2022. In 2023 the IOC announced that Infront was awarded the exclusive broadcast rights in 22 countries in Central and South-East Asia for the
2026 Olympic Winter Games in Milano Cortina, the
2028 Olympic Games in Los Angeles, the
2030 Olympic Winter Games and the
2032 Olympic Games in Brisbane, Australia. The IOC also reached an agreement with Infront to manage the commercialisation of the IOC’s images archive in 2025. the
International Ice Hockey Federation (since 1981), the
International Ski Federation (since 1990), the
International Biathlon Union (since 1992), the
International Bobsleigh and Skeleton Federation (since 1999), the
International Luge Federation (since 1999), the
International Skating Union (since 2015), and the
World Curling Federation (since 2018). It also manages media and/or sponsorship rights to all events of the different
FIS World Cup events as well as the FIS World Championships from 2026-2029.
Athletics In July 2018, Infront and
FIDAL, the Italian Athletics Federation, announced a six-year partnership. Infront extended its footprint in athletics in 2020, signing a host broadcasting partnership with
World Athletics for the
World Athletics Continental Tour which was extended in 2023 to include the
World Athletics Indoor Tour Gold series. Infront also holds the global rights to the
Diamond League until 2030.
Other sports Infront is a media and sponsorship partner for the
European Handball Federation (since 1993) and the
European Volleyball Confederation (since 1993). In 2011, Infront became a partner of the
World Triathlon Corporation, promoter of the
Ironman Triathlon races. In 2018 it also became a partner for
World Triathlon. Infront signed a media rights partnership with
Union Cycliste Internationale in 2012. It also has partnerships with several
UCI World Tour races such as the
Tour de Suisse,
Tour de Romandie,
Tour of Poland,
Cadel Evans Great Ocean Road Race,
E3 Saxo Bank Classic,
Amstel Gold Race and the
Flanders Classics. In 2016, Infront became the media and sponsorship partner of the
International Basketball Federation (FIBA) and the
Badminton World Federation. In 2019, it purchased Youthstream, promoter of the
Motocross World Championship,
Motocross of Nations and
Snowcross World Championship. In 2020 it was appointed to exclusively manage Lega Basket Serie A’s marketing, sponsorship and digital rights. In 2021, Infront became a media and sponsorship partner of the
Professional Squash Association. In China, Infront represents the
Chinese Basketball Association and the
Chinese national basketball team.
Mass participation sport In December 2013 Infront acquired B2Run, one of Europe’s largest corporate running series, beginning its mass participation business. This was followed by the forming of a dedicated Active Lifestyle unit in February 2015. On 4 June 2018, Infront announced the acquisition of leading European obstacle course event organiser XLETIX GmbH in a move that extends its footprint in the growing personal and corporate fitness sector. This was followed by the acquisition of Threshold Sports in April 2019, adding ultra running and long-distance cycling events to its portfolio, before adding Megamarsch a month later. Infront made its first strategic investment in
Hyrox, the world series of fitness in December 2019, becoming the majority stakeholder in October 2022. It is also a stakeholder in the
Abbott World Marathon Majors Sydney Marathon as well as candidate races the
Cape Town Marathon and
Shanghai Marathon. ==Notable employees==