MarketInside Mac Games
Company Profile

Inside Mac Games

Inside Mac Games (IMG) started in 1993 as an electronic magazine about video games for the Mac. It was distributed on floppy disk, then CD-ROM, and eventually became a website.

History
In 1992, Tuncer Deniz, who was unemployed, decided to create a magazine called Inside Mac Games — he came up with the name after seeing a copy of Inside Sports at a newsstand — that would be dedicated to reviews of new and upcoming Macintosh computer games. Deniz interested a friend, Jon Blum, in the project, but neither of them had the capital or the expertise to publish a print magazine. Instead, they envisioned an electronic magazine. Using a shareware lay-out program, Deniz and Blum created the first issue, which contained reviews of four flight simulators — Parsoft Interactive's Hellcats Over the Pacific and Missions at Leyte Gulf, Spectrum HoloByte's Falcon MC, and Microsoft Flight Simulator 4.0 — as well as hints, Easter eggs and reviews about older games such as Maelstrom and Tom Landry Strategy Football, and most importantly, a playable preview of F/A-18 Hornet that Graphic Simulations planned to release in a few months. In 1996, Deniz left IMG to work for Bungie, but returned in 1999. The following year, the CD-ROM distribution of the magazine was dropped in favour of downloads from the IMG website. By 2005, Deniz had opened an on-line software store through the IMG website, using a subscription model of $29 per month for a monthly free game and discounts on other products. that featured Mac game news, reviews and general discussion. After 33 episodes, the original hosts left to start a new podcast, and the IMG podcast was relaunched later the same year with a new host, running for a further 38 episodes. By 2010, interest in Mac-exclusive games had cooled, and by 2018, the IMG website was reduced to the user forums, with a link to Tuncer Deniz's on-line software store. ==References==
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