Inside West Coast Customs is a car remodeling reality television show based in Burbank, California. The series revolves around car customizer Ryan Friedlinghaus and his staff at West Coast Customs as they transform ordinary, factory-model vehicles into extraordinary, fully customized vehicles. The show has featured cameo appearances by celebrities that include Shaquille O'Neal, Mark Wahlberg, will.i.am, Justin Bieber and Conan O'Brien.