Insomniac has been described as placing a larger emphasis on fan experiences over profits and ticket sales, with Rotella having argued that music festivals did not require "big acts who sell out arenas" (going as far as to praising
Burning Man for being an "event by the people for the people" where "the organizers just provide an open space" and "people go all out"). In June 2013, Insomniac announced a number of partnerships, including one with
Dick Clark Productions to produce a dance music awards show, and a "creative partnership" with
Live Nation that would give Insomniac access to Live Nation's resources, while leaving them creative control over their events. While specifics of the deal were not revealed, Rotella emphasized the deal was not an acquisition. In August 2015, Rotella announced his new radio show,
Night Owl Radio, on
SiriusXM's
Electric Area. Electric Area was later replaced by ''Diplo's Revolution
in 2018. In the summer of 2018, Insomniac Radio'' launched on SiriusXM. In May 2019, Insomniac partnered with
Dash Radio as its flagship station. In June 2019, Insomniac acquired a controlling stake in Soundslinger, LLC, the organizer of the
Okeechobee Music & Arts Festival. The event returned from a one-year hiatus in 2020 with a revamped production, carrying artistic aspects of other Insomniac festivals. In July 2019, Insomniac acquired a majority stake in Miami's Club Space nightclub. In response to the
COVID-19 pandemic (which resulted in the postponement of all of its in-person festivals), Insomniac began to stream a rotation of sets from previous editions of its festivals on its
YouTube and
Twitch channels under the "Insomniac Rewind" banner, and live "virtual" festivals. In late-2020, Insomniac began a residency of drive-in "Park 'N Rave" concerts at the NOS Events Center in
San Bernardino, and announced a "drive-through audiovisual experience" event known as the "Electric Mile" at
Santa Anita Park—featuring installations separated into "worlds" inspired by its main festival brands. In February 2021, Insomniac announced a number of new brands, including Lost in Dreams—a record label and upcoming festival that will focus upon
future bass and
melodic dubstep, and a
bass music event at The Vanguard known as Abduction. In March 2022, Insomniac announced a partnership with
Unity Technologies to develop a
"persistent" online world for
virtual concerts. In April 2025, Soundslinger stated that Insomniac was no longer involved in the
Okeechobee festival. ==Insomniac Music Group==