International Soca Monarch

Prize money for the competition was raised to $1 million in 2009 for the Power Soca Monarch winner although reports by Caribbean Prestige Foundation indicated there would be a reduction in the prize money. Fay Ann Lyons, the 2009 winner reportedly received the full amount of the promised award (less 5% for administrative costs) when the prizes were distributed on March 20, 2009. Second and third-place winners received cash prizes valued according to their placing. In 2010 the first prize for the Power category was set at US$100,000 and the first prize for the Groovy Soca Monarch was increased to TT $200,000. The prize for 2018 was $300,000. Prize money for the International Soca Monarch has grown over the years and was announced as being $1 million TT dollars for the 2009 winner when the competition was launched in 2008. Fay-Ann Lyons-Alvarez, the 2009 winner reportedly received her prize money (subject to a small deduction) at the prize-giving ceremony in March, 2009. T&T Ministry of Community Development, Culture and Gender Affairs have reportedly suggested future prize money be reduced to $750,000 due to the downturn in the global economy. In 2004, the winner received $150,000, which was an increase from the previous year. In 2006, $500,000 and a car constituted the winnings for double-winner Shurwayne Winchester. In 2008, the first prize was also $500,000. Since 2003, all finalists have been guaranteed a cash award for their appearance. == Prize sponsorship ==

Past title sponsors of the event such as TSTT, bmobile and the T&T National Lotteries Control Board (NLCB) have in the past contributed to the cash awards for winners. In 2017 and 2018, the title sponsor was billed as Lotto Plus and Play Whe (respectively), which are both run by the NLCB. In August, 2010, T&T's culture minister announced a prize increase to $2M for the following year. In 2014, a new category of "Carib Break Out Artiste" was added. It was awarded to Mr. Killa of Grenada. The prize for the International Groovy Soca Monarch peaked at $500,000 TT Dollars. == History ==

The first soca artist to win the Soca Monarch title is Superblue. He went on to win the competition a record of seven times. This record is as yet unbeaten, although several artists are closing in on that number. Since the competition has been split into two back-to-back contests, there have been only three performers to simultaneously capture both titles: Shurwayne Winchester was the first in 2006, Fay-Ann Lyons the second in 2009, and Machel Montano in 2012 and 2013. Fay-Ann is also the first female winner of the International Soca Monarch in the Power category and the first female to win both titles simultaneously. Having also won the People's Choice award that year, she is the first artist to make a clean sweep of all the prizes at the International Soca Monarch. When the local T&T competition first became an international event in 1996, all contestants were required to pass the preliminary stages to qualify for the finals. In 2009, this was changed with winners from other countries' soca monarch competitions being automatically "seeded" into the final round. Biggie Irie from Barbados became the first non-Trinbagonian to win the Groovy Soca Monarch title in 2007. In 2019 when the separate Groovy Soca and Power Soca categories were re-introduced, Mr. Killa from Grenada became the first non-Trinbagonian to win the prestigious ISM Power Soca Monarch title. ==International Power Soca Monarch Winners==

==International Groovy Soca Monarch Winners==

'''bmobile TSTT People's Choice''' 2006: Bunji Garlin 2007: Shurwayne Winchester 2008: Bunji Garlin 2009: Fay Ann Lyons-Alvarez 2010: JW & Blaze 2011: Neil 'Iwer' George 2012: Machel Montano 2013: Superblue A new feature was added to the 2010 International Soca Monarch - text voting. Fans could text the relevant code to 7622 in the Caribbean and 78247 in US & Canada to vote for their favorite Artiste - text voting accounted for 35% of the artiste's final score. Text messaging platforms: TSTT - Trinidad and Tobago, Lime - Caribbean, All major carriers - USA & Canada. == Sources ==

• Fay Ann: Soca Monarch no longer just an event • Power and Groovy categories return to Soca Monarch • Soca Monarch competition now in hands of Fay Ann Lyons-Alvarez