Internet Magazine covered almost anything internet-related, as long as there was a consumer or small business slant. It was launched by Emap's London-based Emap Computing unit as a spin-off from a now-defunct technical computer networking monthly called Datacom having been proposed by that magazine's then deputy editor Neil Ellul to publisher Roger Green. The first stand-alone issue of Internet, edited by Ellul and published by Green appeared in October 1994 with a cover story on how a dozen businesses had 'taken the plunge' by starting up their own websites. Positioned as 'the practical guide to what's on and where to go',
Internet Magazine published a list of all the world's publicly available
World Wide Web websites—55 in the first issue of the magazine—as well as content available through
FTP and
Gopher protocols. Gradually, the
dot-com boom helped boost the magazine's popularity, and by the late 1990s its
pagination had quadrupled from 52 pages to more than 200. Regular features included "Bookmarks of the Rich and Famous", in which a celebrity was asked their favourite websites. Featured celebrities of the day included
Uri Geller,
Kelly Brook,
Loyd Grossman,
Terry Pratchett,
Steve Redgrave and
Martine McCutcheon. In 2000,
Internet Magazine began hosting a regular 'Movers and Shakers' event which featured 50 of what it deemed the biggest names in the Internet industry. The first event included guests such as
Bob Geldof, who had established an internet travel website called
Deckchair.com (now part of lastminute.com), as well as
lastminute.com's founders,
Brent Hoberman and
Martha Lane Fox. The last annual Movers and Shakers event was held in 2003. ==Layout and content ==