In contrast to the traditional "binge and purge" inventory cycle in which companies over-purchase product to prepare for possible demand spikes and then discard extra product, inventory optimization seeks to more efficiently match supply to expected customer demand. American Productivity and Quality Center (APQC) Open Standards data shows that the median company carries an inventory of 10.6 percent of annual revenues . The typical cost of carrying inventory is at least 10.0 percent of the inventory value. So the median company spends over 1 percent of revenues carrying inventory, although for some companies the number is much higher. Also, the amount of inventory held has a major impact on available cash. With
working capital at a premium, it is important for companies to keep inventory levels as low as possible and to sell inventory as quickly as possible. When Wall Street analysts look at a company's performance to make earnings forecasts and buy and sell recommendations, inventory is always one of the top factors they consider. Studies have shown a 77% correlation between overall manufacturing profitability and inventory turns. The challenge of managing inventory is increased by the "
Long Tail" phenomenon which is causing a greater percentage of total sales for many companies to come from a large number of products, each with low sales frequency. At the same time, planning frequencies and time-buckets are moving from monthly/weekly to daily and the number of managed stocking locations from dozens in distribution centers to hundreds or thousands at the points of sale (POS). This leads to a large number of
time series with a high level of demand volatility. This explains one of the main challenges in managing modern supply chains, the so-called "
bullwhip effect", which often causes small changes in actual demand to cause a much larger change in perceived demand, which in turn can mislead companies to make bigger changes in inventory than are really necessary. == Non-optimized approach ==