Development While working on
Jigarthanda (2014),
Karthik Subbaraj began writing for his untitled third project in September 2013. A year later, in September 2014, it was reported that the film would be titled
Iraivi and produced by
C. V. Kumar via
Thirukumaran Entertainment, collaborating with Karthik for the second time after
Pizza (2012). The producers officially confirmed the project in February 2015, with cinematographer
Gavemic U. Ary, editor
Vivek Harshan, composer
Santhosh Narayanan, art director R. K. Vijay Murugan and sound designer duo
Vishnu Govind and Sree Sankar forming the technical crew. Ary was later replaced by
Sivakumar Vijayan. Karthik stated that the film would focus on how women influence men in modern society. Speaking to Vishal Menon of
The Hindu, he stated that the films of directors
K. Balachander,
Balu Mahendra and
Mahendran, who often made women-centric films, inspired him to do the film. He said the film was neither "preachy" nor about women's empowerment, but "based on the women we see around us and how certain things are no different, no matter what class or background they belong to". In a 2025 interview with
The Hollywood Reporter India, Karthik said the film was partly autobiographical.
Casting In February 2015, Karthik released a press statement confirming the casting of
Bobby Simha,
Vijay Sethupathi and
S. J. Suryah as the lead actors, with
Karunakaran in a major role. In May 2015,
Anjali was announced as playing one of the lead actresses;
Pooja Kumar had reportedly been considered for the role.
Kamalinee Mukherjee was confirmed the following month, marking a return to Tamil films after
Kadhalna Summa Illai (2009).
Pooja Devariya had auditioned twice for the film, but shifted to
Mumbai for her theatre career after receiving no response from the makers of
Iraivi; however, Karthik's management contacted her a few days after, and she joined the film. Karthik decided to cast
Cheenu Mohan after being impressed with his performance in
Thalapathi (1991). Mohan, who had been inactive as an actor for years, agreed to Karthik's request to act in the film, making a comeback. Vijay Murugan, besides serving as art director, also portrays the antagonistic role of a film producer.
Filming Karthik stated that the film would begin production from April 2015. However,
principal photography eventually began a month later, on 20 May. By early-September, filming was mostly complete, having taken place primarily in
Chennai and
Wayanad. Filming
wrapped by 30 September, after which
post-production works commenced. Dubbing works began in November 2015. In June 2020, almost four years after the film's release, the makers released raw footage of the climax sequence performed by Suryah. According to Karthik, some people suggested he give the film a
happy ending, but he found that "tough". == Soundtrack ==