Irandam Ulagam was initially announced to release in
Diwali 2013, but was later postponed to 22 November, along with its dubbed version in
Telugu titled
Varnaa. The film was given a
U certificate by the
Censor Board with no cuts and the film runs for 2 hours 40 minutes and 9 seconds. According to reports the film's producers, PVP Cinema, will release the fantasy thriller in more than 1,200 screens worldwide which is biggest release ever in Arya's career. Apart from India, "Irandam Ulagam" will release in overseas markets including US, UK, Malaysia, Singapore, Switzerland and France The film had a grand worldwide premiere on 21 November all over the USA, where it was released in more than 100 screens.
Critical reception The Hindu wrote, "With just a handful of movies, Selvaraghavan has announced himself a major filmmaker, and it falls on us to look at his latest venture,
Irandaam Ulagam, as the (worthy) next instalment in a thematically connected oeuvre as well as a (problematic) standalone film. It’s a love story without a shred of genuine passion".
The Times of India gave the film 2 out of 5 stars and wrote, "The disjointed way in which the scenes play out in this world at times makes one wonder if we are seeing the film version of a feverish dream Selvaraghavan might have had".
Sify wrote, "
Irandam Ulagam is not everybody’s cup of tea, but the film is made with a lot of passion and sincerity. However, like all his previous films, this one too is ahead of its time".
Rediff gave 3 out of 5 and wrote, "
Irandam Ulagam is a visually stunning fantasy story set in an imaginary world that describes a love that transcends the human understanding of time and space. (It) is an ambitious project by a director who always strives to give a different and unique experience to his audience".
IANS gave 2 out of 5 stars and wrote, "Selva complicates a simple love story in his attempt to merge romance and fantasy genres, only to give the audience an unbearable experience. The film is ruined by an abstract and complicated screenplay".
Bangalore Mirror wrote, "Selva needs to be commended for having chosen such a challenging theme, though he should have taken a little more care to distinguish between the behavioral traits and life styles of the inhabitants of the two worlds".
Deccan Herald gave 2 out of 5 and wrote, "
Irandam Ulagam, twin worlds, both of which disappoint given that the narrative makes the audience totally disoriented and disinterested in its dour, dull drama that unfolds in spectacular fashion".
The New Indian Express wrote, "Brilliantly conceived, the film, however, falls short on execution". ==See also==