Irina excelled in several design fields. Following fashion design school in New York City, and her move to San Francisco Irina opened, in 1945, her first studio-salon, as a
millinery designer:
EraBelle Hat Shop. For her shop's logo she used her fencing mask and a pair of foils. She created 118 headdresses for the
Headdress Ball at the San Francisco Museum of Art. Her hats were recognized in San Francisco (where they were frequently remarked by
Herb Caen) and beyond. She also created a special collection of miniature hats. She later shifted to American
haute couture. She became San Francisco's most notable
couturier, designing gowns, outfits, and coats under the label
Irina Roublon, with her own maison at San Francisco's
Union Square. Among other accomplishments, in 1953 she was invited to
Milan, and designed the costumes for the
La Scala production of
Puccini's opera
La Fanciulla del West. Her 1955
Holiday Collection show at her Stockton studio featured 43 selections, one executed by Gellenghi, Florence, Italy. She later moved the atelier to 260 Sutter St. She dressed many of the city's grande dames, including Ann Getty Light, Katherine Trefethen, Barbara Morgan Eisele,
Kathryn Crosby, Maud Hill Schroll, Princess Natasha Romanoff, etc.
Herb Caen often referred to her as
Chanel of the West Coast. The August 20, 1961,
Saturday Evening Post describes her decade-long effort, as part of the San Francisco chapter of
Fashion Group International (FGI), with Jane Winthrop, in the San Francisco Mental Health Fashion Therapy Program which aimed to give fashion therapy to the mentally ill. These activities involved the patients in both staging and presenting fashion, and in showing them how to dress fashionably. The doctors commented on the improvement of their patients. Irina introduced, in 1961, the
blue print of Fashion Therapy to the Paris Fashion Group. In 1963 Irina was the
Advisor for Fashion Lift, a tour of US Fashion Industry of European Couturiers. Among the rare quality images are those by renowned photographer David Lees (1918–2004), of Irina and
Irina Roublon gowns and outfits in Florence, Italy, in the years 1951–1955. == Artist ==