In 2001, the "new warning symbol project" was authorized by IAEA Member States. The objective was to create a single symbol, that would be understood worldwide by someone at any age, with nearly any level of education, or not knowing about radiation, as "Danger—Run Away—Do Not Touch!". Five years of work developed 50 symbols as part of the first phase. The symbols were taken to the
Vienna International School in Austria. This school's many students hail from over 80 countries, and included children not yet able to read. This enabled personnel to narrow the designs to those that gave off an intuitive message of "danger" or "bad". This process resulted in five symbols for further consideration. These symbols were then checked by IAEA Member States to confirm that the proposed symbols did not have any negative associations or connections to religion, culture and history. In 2004, the ISO and
Gallup Institute conducted further investigations to determine which of the five symbols were most effective. 1,650 individuals, in 11 countries were shown the symbols by Gallup staff. These individuals crossed the spectrum: age, education background, gender, rural/urban. Among things assessed by the researchers were: "What were the respondents' initial reactions to the symbols?" and "What action would they take if they saw these symbols?" All five symbols were understood to convey "caution", but only the symbol that included a skull conveyed "danger of death". ==Design==