On April 19, 2022, Pusha officially shared the album's cover art and revealed its tracklist. On April 22, 2022, the same day the album was released, Pusha appeared as a musical guest on
The Tonight Show Starring Jimmy Fallon and held an album listening party in New York City, titled
Cokechella. On January 24, 2022, he shared an image of American singer
Lana Del Rey with her face seemingly obscured by a pile of cocaine. He later revealed that he posted the image with the belief that he and the singer talk about similar subjects in their music. According to Pusha, Del Rey's label contacted him shortly after, to request him getting on a remix. The day before the image was posted, Pusha had previewed new music in Paris, with several snippets showing up on various celebrities Instagram stories. On April 18, 2022, Pusha announced that a public listening party would be held in New York that same week. The album ended up leaking on the same day, four days before its official release.
Singles The album's lead single, "
Diet Coke", was released on February 8, 2022. The next single, "Hear Me Clearly", a collaboration with Japanese fashion designer and record producer
Nigo, was released on March 4, 2022. The third single, "
Neck & Wrist," which features American rapper
Jay-Z and American singer-songwriter and record producer
Pharrell Williams, was released on April 6, 2022. The fourth single, "
Scrape It Off," which features American rapper
Lil Uzi Vert and American rapper and singer
Don Toliver, was sent to
urban contemporary radio on May 10, 2022. ==Critical reception==