engine motor race in 1907 '' in
Turin in 1905 Three cars were offered in the first year, an 18 hp, a 24 hp and a 50 hp. In 1905 they started making very large-engined racing cars with a 14.8-litre 5-cylinder model which won the
Coppa Florio and the year after that the
Targa Florio. In 1907 a 35/45 hp model driven by Count
Scipione Borghese, 10th Prince of Sulmona who won the
Peking to Paris motor race by three weeks. These sporting successes helped sales dramatically; the company continued to grow. In the year 1911, 650 automobiles and 50 trucks were produced. The company experimented with a range of novel engines such as variable-stroke,
sleeve-valve, and "Avalve" rotary types and at the beginning of World War I, offered a wide range of cars. During the war, Itala built aeroplane engines but made a loss producing them. After the armistice, car production resumed with models based on the pre-war cars such as the Tipo 50 25/35 hp and a re-appearance of the Avalve in the Tipo 55, but financial success eluded the company. From 1924 the company was being run under receivership, and they appointed
Giulio Cesare Cappa from
Fiat as general manager. He produced a new car, the Tipo 61 with 6-cylinder alloy engine, which was well received, but he then decided to return to motor sport producing in 1925 the Itala mod.11, a very advanced single seat racing car with a 1050 cc
supercharged V12 engine that developed 60
CV at 7,000rpm. It had front-wheel drive and all-round independent suspension, with a top speed of around , but the car never raced. Two Tipo 61s did take part in the 1928
Le Mans 24 hour race, winning the 2-litre class. The company was bought by truck maker Officine Metallurgiche di
Tortona in 1929, and a few more cars were made up to 1935. The remains of the company were sold to Fiat. In 2025, the rights to the Itala brand were purchased by
DR Automobiles, with the intention of reviving the company in late 2026. == Itala rotary valves ==