MarketITC Avant Garde
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ITC Avant Garde

ITC Avant Garde Gothic is a geometric sans serif font family based on the logo font used in the Avant Garde magazine. Herb Lubalin devised the logo concept and its companion headline typeface, and then he and Tom Carnase, a partner in Lubalin's design firm, worked together to transform the idea into a full-fledged typeface.

Cold Type versions
ITC Avant Garde was never cast into actual foundry type, appearing first only in cold type. Alphatype, Autologic, Berthold, Compugraphic, Dymo, Star/Photon, Harris, Mergenthaler, MGD Graphic Systems, and Varityper all sold the face under the name Avant Garde, while Graphic Systems Inc. offered the face as Suave. ==Digital versions==
Digital versions
ITC Avant Garde Gothic Pro It is an OpenType variant of the original ITC Avant Garde Gothic, plus a suite of additional cap and lowercase alternates, new ligatures, unicase glyphs. It supports ISO Adobe 2, Adobe CE, Latin Extended character sets. In addition, the obliques are altered from the original, where optical corrections are no longer used. ITC Avant Garde Mono It is a monospaced version designed by Ned Bunnel in 1983. Digital version was produced by Elsner+Flake. The family consists of 4 fonts in 2 weights (bold and light) in 1 width, with complementary italics. William Sans LET William Sans LET is a very similar font, but the "regular" typeface is known as "Plain 1.0". ==Derivatives==
Derivatives
ITC Lubalin Graph is a slab-serif version of ITC Avant Garde, also designed by Lubalin. ==Similar==
Similar
URW Gothic L is a similar font with identical metrics, intended for use as a replacement for ITC Avant Garde in the PostScript Base 35 fonts for the Ghostscript program. The font has since been released under free and open source terms. • TeX Gyre Adventor is an open-source extension of the above font adding many new characters, and special alternate glyphs. • Birth of a Hero is a third-party distressed version of Avant Garde created by Segments Design, featuring many of the oblique characters. ==See also==
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