Iteris provides hardware, software, and consulting services for smart mobility infrastructure management. Specific products include ClearGuide (
software as a service for transportation analytics), VantageCare (a cloud-enabled
managed service), and ClearMobility Cloud (an open-architecture cloud framework that facilitates access to Iteris’s other hardware and software). The company also produces sensors and other devices that record and predict traffic conditions, using proprietary
data analysis software. In 2000, the
Virginia Department of Transportation (VDOT) implemented an
advanced traveller information system developed as part of a
public–private partnership between the agency and Iteris. The system was among the first in the United States to collect data by reading motorists' wireless signals. Iteris designed a crash avoidance system in 2000 to warn
Mercedes-Benz Actros drivers if trucks drifted outside their lane without using a turn signal. The
lane departure warning system was available on approximately 8,000 trucks in Europe and the United States by 2004, and offered on two cars, the 2005
Infiniti FX crossover and the 2006
Infiniti M. In 2004, Iteris and
Valeo were reportedly collaborating on a camera-based vision system for heavy duty trucks using
active pixel sensors and integrated
signal processing. In 2009, the
Southern California Association of Governments hired Iteris to survey trucking companies about possible
Interstate 710 usage; the company's senior vice president was selected by
Bill Bogaard to serve on a working group in 2014 to study the freeway's expansion. Iteris and Traffic Products worked to replace video surveillance systems on traffic lights in
Murrysville, Pennsylvania, along
U.S. Route 22, in 2010. VDOT hired Iteris again in 2011 to improve the state's
5-1-1 system over five years. The company began developing engineering and planning guidelines for the Abu Dhabi Department of Transport in 2011. Iteris partnered with TrafQuest again, having previously collaborated on an
intelligent transportation system action plan for the department. In late 2013, the National Highway Institute chose Iteris to create and maintain a five-year training program for use by local, state, and federal highway and transportation agencies. The nearly $18 million contract was funded by the
Federal Highway Administration, a division of the USDOT. The city of San Diego purchased Iteris equipment in 2014 as part of a pilot program to count bicyclists and influence signal lengths displayed by
traffic lights. The cameras were not installed along Harbor Drive until 2016, and engineers had to assess the system's accuracy and address inconsistencies by comparing automatically generated counts with actual video footage. In Texas, the company's vehicle detection system has directed the merging of traffic. The company was developing vehicle-to-traffic-infrastructure technology, as of mid 2015, to facilitate communication between vehicles and traffic signals. The
Oregon Department of Transportation used Iteris Freeway Performance Measurement software in
Central Oregon to use
mobile phone data to monitor and predict traffic problems associated with the
solar eclipse of August 21, 2017. In May, the
Louisiana Department of Transportation and Development signed a $2 million contract with
Arcadis, Iteris, and Alliance Transportation Group to help prepare the state for
vehicular automation. Iteris evaluated the necessity to keep nearly a dozen traffic signals in
Columbus, Nebraska, in 2017. The cities of
Bentonville, Arkansas, and
Gainesville, Florida, have used Iteris' VantageLive! traffic data collection software to capture traffic, pedestrian and bicycle counts at major intersections. The
South Carolina Department of Transportation uses the company's ClearGuide mobility intelligence software as a service to reduce
traffic congestion and delays, and to manage evacuation traffic during and after severe weather. The state of Minnesota uses Iteris’ cloud framework to integrate its
Intelligent Roadway Information System with ClearGuide, Iteris’ transportation analytics software as a service. Through its acquisition of TrafficCast, Iteris provides commercial entities like
Sirius XM and
iHeart Media's Total Traffic & Weather Network with travel and traffic information. In 2020 TrafficCast provided traffic data about COVID testing sites in the US via in-car systems. delivering advice via
application programming interfaces (APIs) and apps. In April 2015, the company received a patent for the system, which was used to track storms as a form of
crop protection for
BASF. As of 2016, Iteris was the only company using
land surface models for climate and weather prediction as a tool for farmers to use to improve agriculture practices. ==Recognition==