Although Gans viewed his career as spanning six fields of research, he initially made his reputation as a critic of
urban renewal in the early 1960s. His first book,
The Urban Villagers (1962), described Boston's diverse
West End neighborhood, where he mainly studied its Italian-American working class community. The book is also well known for its critical analysis of the area's clearance as an alleged "slum" and the West Enders' displacement from their neighborhood. He published several other studies of the news media and the entertainment media, the best known being
Popular Culture and High Culture (1974, 1999). In it, he challenged the conventional wisdom that
high culture aesthetic standards were universal, arguing instead that cultural tastes reflect educational levels and other aspects of class. His work on the media, like his community studies, has a populist theme, aiming to look at American society from the perspective of the country's working and lower middle class majority. ==Public policy==