In 1972, William Markham Selden and Cynthia Mason Selden, a British actress, residents of nearby
Avon, co-founded GeVa, an abbreviation for "
Genesee Valley Arts Foundation" and its associated theatre company. The company's first shows were short dramas produced at lunchtime in 1973 at the
Rochester Business Institute (RBI). Actors appearing at GeVa in the early years included
Samuel L. Jackson (in
A Raisin in the Sun),
Scott Bakula, and
Georgia Engel. As of 2018, Geva had presented more than 400 stage productions, as well as other events. World Premieres: •
Five Course Love by Gregg Coffin (2004); •
Splitting Infinity by Jamie Pachino (2006); •
Pride and Prejudice by Jane Austen, adapted by Mark Cuddy and Marge Betley (2008); •
The House in Hydesville by Dan O'Brien (2009); •
A Christmas Carol by Charles Dickens, adapted by Mark Cuddy, original music & lyrics by Gregg Coffin (2010); •
Voices of the Spirits in My Soul by Nora Cole (2012); •
The Book Club Play by Karen Zacarias (2013); •
All Your Questions Answered by Greg Kotis (2013); •
Tinker to Evers to Chance by Mat Smart (2014); •
Informed Consent by Deborah Zoe Laufer (2014); • ''Katherine's Colored Lieutenant'' by Nora Cole (2014); •
The Road to Where by Cass Morgan (2015); •
Women in Jeopardy by Wendy MacLeod (2015); •
Other Than Honorable by Jamie Pachino (2017); •
The Agitators by Mat Smart (2017); •
Heartland by Gabriel Jason Dean (2018); •
Hard Cell by Brent Askari (2019). == Leadership ==