J. R. Hartley

The advertisement shows an elderly gentleman (played by Norman Lumsden) asking in several second hand bookshops for "Fly Fishing by J. R. Hartley". No bookshop has it, and he goes home dejected. His daughter, sympathising, hands him the Yellow Pages; one of the shops he phones has a copy. He is delighted and asks them to keep it for him. The unheard questioner asks for his name and he responds at dictation speed: 'My name? Oh, yes, it's J. R. Hartley.' The advertisement ends by promoting the Yellow Pages, the voiceover provided by actor Joss Ackland. ==Reception==

In 2015, a poll was carried out to mark the 60th anniversary of the first British television advertisement break. This advertisement was rated fifth most popular with 7% of the vote. ==Legacy==

Author Michael Russell wrote and published a spoof called Fly Fishing: Memories of Angling Days, by J. R. Hartley in 1991. The book was a best seller and led to two additional best sellers under the pseudonym J. R. Hartley: J.R. Hartley Casts Again – More Memories of Angling Days (1992) and Golfing by J.R. Hartley (1995). In a nod to the original advert, Yellow Pages' online site Yell.com hold an annual award ceremony for their employees, the awards are called "The Yell Hartley Awards" ==See also==