Jack and Jill magazine was launched by
Curtis Publishing Company in . It was the first addition to the Curtis line of magazines since it purchased
Country Gentleman in 1911. The first editor of
Jack and Jill was
Ada Campbell Rose daughter-in-law of
Philip Sheridan Rose, the editor of
Country Gentleman. It was headquartered in
Philadelphia, Pennsylvania. The magazine's circulation grew to half a million before
newsstand sales (but not subscriptions) were suspended during
World War II due to paper shortages. Newsstand sales returned in 1948. Ada Campbell Rose continued as editor until 1959. The magazine began to accept outside advertising in 1962. In the early 1970s the magazine was published by Review Publishing Co. in
Indianapolis, Indiana. In 2009,
Jack and Jill merged with ''
Children's Digest'', another kids magazine from the same publisher.
The Saturday Evening Post Executive Editor
Troy Brownfield is also Executive Editor of
Jack and Jill.
Jack and Jill is one of two children's publications in the U.S. Kids family of magazines, which are published by the Children's Better Health Institute, a division of the nonprofit The Saturday Evening Post Society. Its sister publication under the U.S. Kids banner is
Humpty Dumpty (for children ages 2 to 6). The headquarters of
Jack and Jill is in Indianapolis, Indiana. ==Features==