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Jack Link's

Link Snacks, Inc., better known as Jack Link's Protein Snacks, or simply Jack Link's, is an American snack company best known as the producer and marketer of the eponymous brand of beef jerky. It was founded by John 'Jack' Link in 1986, using the recipes of his great-grandfather, Chris Link, a master sausage maker from Germany. They are known for their "Messin' with Sasquatch" ads.

Advertising
In 2013, they signed a sponsorship deal with the Seattle Mariners. In April 2015 Jack Link's Beef Jerky changed its logo "to better represent the brand’s 'Feed Your Wild Side' positioning and overall appeal." This new logo was designed by Davis Design of Mississauga, Ontario. The company also employs a nutritionist, Christina Meyer-Jax, to explain the dietary value of protein as part of their marketing. == Controversy ==
Controversy
In December 2021, six European supermarket chains, including two owned by the Dutch firm Ahold Delhaize and a Carrefour subsidiary, said they would stop selling some or all beef products from Brazil. The companies' decision was made due to suspected ties with the clearing of segments of the Amazon rainforest for local cattle farming. JBS, the world's largest meatpacker, and Jack Link's each source cattle from Brazil. ==References==
Source: Wikipedia ↗
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