'''Jacob's Creek''' is an Australian
wine brand that is exported to over 60 countries. It is produced by Pernod Ricard in the small township of
Rowland Flat in the
Barossa Valley. In 1847, Johann Gramp, the founder of Orlando Wines, planted some of the first
grape vines in the Barossa Valley along the banks of
Jacob's Creek. Over a century later, in 1976, a 1973-vintage
Shiraz Cabernet Malbec became the first wine to be released under the Jacob's Creek label.
Sponsorships The brand has sponsored many events, including the
Tour Down Under, but ended sponsorship in 2005 to return to traditional means of promotion, namely television and radio. However, naming rights have been retained for the
Jacob's Creek Open Championship. Jacob's Creek has also been a sponsor of the
Australian Open tennis tournament since 2006. Since 2012, it has run television campaigns during the tournament featuring leading international tennis players sharing intimate anecdotes about their lives. The first of these campaigns, which ran from 2012 to 2014 was entitled 'Open Up' and featured
Andre Agassi. The most recent campaign, entitled 'Made By Moments' commenced in 2015 and features
Novak Djokovic. A brand of wine produced by Jacob's Creek is "Cool Harvest", made by picking the grapes at the coolest period of the night to maximise the retention of tropical aromas and natural acidity. The cool harvest technique is used to produce a sparkling
sauvignon blanc, as well as
rosé,
pinot grigio and a
still sauvignon blanc. ==See also==