The professional quality and creative additions to design are what made the MIT's campus design group widely respected in the field. MIT is acknowledged as the first American college to employ graphic designers as part of the faculty, and Jacqueline Casey was one of the few who were hired. The prototype for the university's publisher (
MIT Press) was implemented by the graphic designers, who became known for the meticulous and straightforward style of their typography. Campus projects, programs, cultural, and scientific events were advertised on campus, locally, and to the world at large through the group designer's works. In 1955, Jacqueline Shepard was recruited by fellow MassArt alumna
Muriel Cooper to work at the Office of Publications at MIT. She later stated, “In my early days at MIT, a designer working on summer materials would interview faculty and have a mini-course in a subject such as radioisotopes from the professor in charge. There was an opportunity to learn something new every day.” In 1972, Casey became Director, taking over this position as her colleague joined the MIT faculty. The two women were among the few working at this professional level at MIT of the time. Casey's posters generally consisted of a striking image or bold typography, accompanied by informational details in smaller text. She often used typographic wordplay and
visual puns in her work. Speaking of her designs in 1988, she said: "My job is to stop anyone I can with an arresting or puzzling image, and entice the viewer to read the message in small type and above all to attend the exhibition." As well as being used for promotion of on-campus events and in MIT publications, Casey's work was exhibited at MIT, the
Chelsea School of Art in London, and the
London College of Printing. ==Personal life==