Jones' was hired as a producer for Public Broadcasting Station, WGBH, in Boston after her graduation from
Stanford University. In 1999 she was hired as senior vice president of ROJA productions. She worked at ROJA until 2003. While working for ROJA, Jones was responsible for creating new installations for the
National Civil Rights Museum in
Memphis, Tennessee. Jones founded the New Media Institute in 2006. She also established Public Media Corps in 2009, "which connected minority and low-income communities with broadband public media resources and social media tools." Jones published writings in various anthologies and periodicals, including the anthologies
Black Popular Culture and
Picturing Us: African American Identity in Photography. ==Film and television==