Sheth came to the
United States and received his
MBA at the
University of Pittsburgh in 1962. He pursued a career in academia. During the mid-1960s he studied and researched at
MIT,
Columbia and the University of Pittsburgh, where he received his PhD in 1966 from its
Katz Graduate School of Business. It was during this period and whilst he was based at the
University of Illinois, Urbana-Champaign, Sheth has published more than 200 articles in journals and has written a number of books. He published an article entitled
A Model of Industrial Buyer Behavior in 1973, which drew from a large volume of empirical study of buyer behavior and emphasised how the "psychological world of the decision-makers" impacted on the processes and outcomes of purchasing decision-making. His books include
Tectonic Shift: The Geoeconomic Realignment of Globalizing Markets with Rajendra S. Sisodia,
The Rule of Three: Surviving and Thriving in Competitive Markets,
Clients for Life: How Great Professionals Develop Breakthrough Relationships, and
Handbook of Relationship Marketing. In 2007, he published
The Self-Destructive Habits of Good Companies. In 2008, he published
Chindia Rising. In 2014, he published
The Accidental Scholar. The "Sheth Family Foundation" has established Sheth International Awards at the University of Pittsburgh's
University Center for International Studies. He was also founding chairman of the Academic Council of the Mumbai Business School, a business school located in Mumbai, India, but which closed after attracting just 15 students. == References ==